Custom Ecommerce Blog by Ydeveloper

With holiday season around the corner, these are critical times for e-Commerce companies. It’s time to get their acts together with email campaigns, new landing pages, merchandising strategies, inventory planning and so on. Since huge traffic spikes are anticipated, the technical teams are expected to be on their toes 24x7. They have to support the rapid increase in visits and database calls; ensure that new projects are launched quickly and that systems are secure, all within the stipulated budgets.

Cloud computing is the perfect remedy for this sudden holiday fever that tends to grip the ecommerce space. The solution enables the eCommerce companies to achieve these objectives effortlessly. It is always a better option than running the applications in an organization’s own environment.

   

Benefits of Cloud Computing:

Recently, Google has transformed its search engine to social search engine or personalized search engine or an integration of the Google+ into Search engine. Search result has now being influenced by the interest of people, their preferences, photos and posts shared in their Google+ page or profile when they have signed-in. Therefore, it is now being logical the previous statement made by Google when they have released the encrypt version and blocked all organic (signed-in) search queries from Google Analytics and said this is because of the privacy as it was the part of this new integration of Google+ to search.After a series of enhancements in Google search engine as seen below, it is now being confirmed that People can see list of publically shared results of whom they are following or those who are in their circles – if he/she is being search something after signing on Google+.

You can find more information on last three search engine updates in this post, [Search, plus Your World] and all other updates here.

On the other hand, make sure, if you have heard about Google’s Custom Search Engine, then it is used in websites as a site search tool powered by Google.

Guess you are an online retailer and selling branded and designer Sunglasses over your ecommerce store and struggling with getting potential customers – a solution is to have the Google+ page for your ecommerce business. The community is behind on the most search queries, therefore if you have signed-in your G+ page and have huge following and followers, you may discover the personal results, posts, photos, meaningful conversation from their profile to search engine on the topic you are interested in a way it wasn’t possible before.

You are selling Sunglasses, you can find what people are talking about Sunglasses, what they like, dislike, suggesting people and pages may enable you to follow or add them into your circle. You can also search profile of people or pages directly into the search box auto complete whether he/she might be interesting for you to add or not.

Of course, there are some other ways to promote ecommerce store into Google’s personalized search engine – share your views and ideas on this topic via comments.

Today, I find a great informational graphic showing the sales figure of various category of products and services that people are love to buy especially from an Online Ecommerce Store.

Those who are planning to open an online store, following statistics of total sales and % Ecommerce Sales of each category will help them to finalize the kind of products or services to run an ecommerce store,

Now, What do you mostly prefer to buy from an ecommerce store?

I am very much impressed from the historical data of the Ecommerce, which shows the growth in the retail sales incurred by ecommerce year by the year. Let me take you to the era when the business through ecommerce was beginning. At that time, only traditional way of selling any product was popular. The history of ecommerce was interesting, as most of the people do not know that the technology for the ecommerce was established around forty years ago. I am providing here a brief history about ecommerce with its concept, rapid growth and its advantages.

Earlier years, the ecommerce was popular for doing transactions electronically via technology of EDI – Electronic Data Interchange and EFT – Electronic Fund Transfer. In late 1970’s, exchanging information and doing transaction online was the only things that was possible between businesses. Therefore, EDI and EFT were the initial technologies, which executed a new way of business called ecommerce. During 1980’s, we found massive growth in the use of ATM machines, credit cards and telephone banking, which was the next step in the ecommerce development. Now, in early 90’s, the new technology was introduced in the form of ERP – Enterprise Resource Planning, which was last technology for the beginning of ecommerce that we see today. After 1994, The things like DSL – a high-speed internet connection and security protocol introduced, which has made drastic improvement in the ecommerce as the online transactions was become more faster than it was before with more security. This was enough for the retailers to see and predict a massive growth in all the business that was related to the e-commerce business.

Let's see an ecommerce online store works in below illustration...

There are numbers of ecommerce websites introduced in western countries like USA and Europe. Many of them were collapsed and finally it was time when two new pioneers in current ecommerce business, Amazon Store and eBay Store have launched their websites to online community. According to the data, we have books, computers, music, office supplies and other household and consumers electronics was the first most popular categories that people was preferred for online purchasing.

According the all-statistical data available throughout the years, we can see the continuous growth in sales and retailing through ecommerce since it was started and by the end of 2010.

As the popularity of e-commerce enterprises keeps on growing, the technology will only pursue to enhance, making it even simpler to open and manage a virtual online store with or without a the presence of popular online shopping malls and chains. While e-commerce is still comparatively new-found province, it certainly puts forward plenty of opportunities for entrepreneurs of all kinds.

Think of ecommerce (electronic commerce) and the first several aspects that strike any mind are – a universal commercial activity, increased deals, and increased gains! Not that you start demanding the better edge of profit online, but since various costs relating to marketing, promotional material, order handling, consumer care, stock management, data storage, telecommunications etc, significantly cut down. The online store fabricating with extensive ecommerce features will really helps to get more consumers.

Ecommerce offers enticing but cost-effective raise to any size or kind of business. By choosing for Ecommerce, you can grow your market edges to worldwide horizons or embrace them to highly concentrated market segments, as per intuitive business astuteness and choice. Even a small business offering excellence and trustworthiness with assurance can smoothly find itself scraping shoulder with its honored competitors in the least incubation period. It eases the wishful exposure of your business existence - as grand and intricate, as you desire it to be. Financial blueprint would not really hinder you hear from emphasizing your standpoint and spirits through your website and online shopping cart.

As you establish eCommerce solution to your shoppers, you supply their shopping experience considerably expressive and beneficial. Ecommerce looks even more imperative for your consumers in the wake of smoothly recoiling time with them to reserve for shopping offline. What's more, online shopping allows your shoppers derive interests of online economies, as they frequently pay lower price for same products/ services available offline.

Not to mention, excellent ecommerce services assemble and handle valuable customer-related input, comprising customer's ordering figures, to build a encompassing consumer database. This information vigorously intensifies your marketing and campaign strategies to be exceptionally on target.