Custom Ecommerce Blog by Ydeveloper

Want to know what works today to get more audience for your ecommerce store? I am sure you could be more excited to know what methods of Marketing really works today from these two,

I have just got an excellent infographics on the Rise of Inbound Marketing from Pinterest, which was originally shared by Bridget Sprague and I have re-pinned.

That's all....!!

People are in the support of anti-SOPA movement. Until, this anti-Piracy bill passes, I erge people to support continue. It may affect to almost all forms of online sources such as your website, blog, ecommerce store, social networks, forums, portals etc. People are thinking that they are getting restricted. It does not mean that they can not share their photos, music, video and other forms of content but it can be censored by the SOPA and PIPA.

Let's take an example, I own an E-commerce website that provide goods and services to the users in United States then, this Ecommerce website should be passed under SOPA to check if it does not break the rules or regualtions of SOPA.

So, can anyone has more ideas that how it could affect an E-commerce website if it passes?

Like this story in Reddit here, http://www.reddit.com/tb/on3zr if your are in the support of anti-SOPA movement.

Recently, Google has transformed its search engine to social search engine or personalized search engine or an integration of the Google+ into Search engine. Search result has now being influenced by the interest of people, their preferences, photos and posts shared in their Google+ page or profile when they have signed-in. Therefore, it is now being logical the previous statement made by Google when they have released the encrypt version and blocked all organic (signed-in) search queries from Google Analytics and said this is because of the privacy as it was the part of this new integration of Google+ to search.After a series of enhancements in Google search engine as seen below, it is now being confirmed that People can see list of publically shared results of whom they are following or those who are in their circles – if he/she is being search something after signing on Google+.

You can find more information on last three search engine updates in this post, [Search, plus Your World] and all other updates here.

On the other hand, make sure, if you have heard about Google’s Custom Search Engine, then it is used in websites as a site search tool powered by Google.

Guess you are an online retailer and selling branded and designer Sunglasses over your ecommerce store and struggling with getting potential customers – a solution is to have the Google+ page for your ecommerce business. The community is behind on the most search queries, therefore if you have signed-in your G+ page and have huge following and followers, you may discover the personal results, posts, photos, meaningful conversation from their profile to search engine on the topic you are interested in a way it wasn’t possible before.

You are selling Sunglasses, you can find what people are talking about Sunglasses, what they like, dislike, suggesting people and pages may enable you to follow or add them into your circle. You can also search profile of people or pages directly into the search box auto complete whether he/she might be interesting for you to add or not.

Of course, there are some other ways to promote ecommerce store into Google’s personalized search engine – share your views and ideas on this topic via comments.

When I was exploring the web to find out the infographics and resources on Shopping cart abandonment, my search was ended with this excellent infographics, which basically focus on checkout page of an ecommerce site that how you can improve this page so that it will help you  (as an online ecommerce store owner) to decrease a shopping cart abandonment rate and what you can Do's and Don't.

I remembered those days when I have published first blog post [Ecommerce - Most Cost effective and efficient Small Business Solutions] in the middle of January and since then, I have never looked back to find out news and information about Ecommerce and the use of various ways of Search Engine Optimization for promotion.

Today, I want to share with you some of the best blog posts on Ecommerce and SEO of the year 2011,

Online retailers, merchants, sellers, ecommerce store owners - attention please!
Do you have thousands of products in your stores? Are you worrying astir to sell them across the web? I am sure; many of you have been disappointed through poor online marketing and SEO activities, and even if they have been worked, it assists you to just getting traffic for limited products only. Numerous products are still impending in your stores, which have no visits at all.  So, what will be the solution? How to get traffic and sales for those products will be the main concerns for the sellers.

Yes, you come to the right place, customized-ecommerce.blogspot.com and time. The solution is Google product search engine, which helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site.

Ok, where do you find Google product search? Just navigate through (Google.com). For an instance, search “alain mikli eyewear” without quotes. Let’s find this, “shopping results for alain mikli eyewear” on Google SERP page.This could be something like,

 

Please note that the “shopping results” may only display the products on Google.com, depending on your items' relevance.

It will be easier to understand if you navigate though one of the products under the shopping results. Let’s go for the first one. Now, you are on the “shopping results” page. This page will display all the products similar to the query.

Now, click on one of these products, which will take you to the google.com/products - “Google Product Search” page. You can compare product prices; find all online stores selling the same products, list of other related products and some more details of this product. You can even filter, which store is offering a free shipping.

Google currently offers two main options to submit your products information.

Data feed: Create an XML or a single tab-delimited text data feed, which contains all the product information, which are mandatory and recommended by the Google. You can send them through Google Merchant Centre account, or by using FTP.

API: Learn more about using the Content API for shopping here.

Hundreds of the way on hand for selling the products or services online and two modes you can go for - build a custom ecommerce website that entirely managed by you or use the capabilities of storefronts, such as eBay Store and Amazon web store with least efforts, make sure some of the stuff that you may not customize.

Today, three ways you can sell your products online – Through,

The best advantage you can get is that you do not have to build and maintain your own ecommerce store - the eBay store design and Amazon web store are the examples of these. Moreover, you have an access of intended shoppers who already search for the products on such stores - eBay or Amazon.

Do not fret if you are not friendly with programming and all that. This alternative is best for the existing ecommerce storeowner who runs a store with simple product's lines. External shopping cart software can benefit them by simply adding it although buy buttons. Shopify is a leader in this option. The major advantage is that it easily merges with your existing ecommerce website and simplifies the technology with the ease of enabling you to place a storefront within the current framework of your website.

There are two leaders in this option, Yahoo! Small Business Solutions and Network Solutions - where you can build and maintain a fully integrated ecommerce store. You can customize it according to your needs later this established platforms.

No matter which alternative you opt for, ensure that one of these Triple eCommerce turns driving efficient traffic to your store and delivering people a shopping experience that comes across the anticipations set by your marketing. Make sure you have a blueprint, budget and a plan for obtaining new visitors and for serving them when they face issues or have some queries.

Before we start, let's share me a little story of my friend with you. The story is something about the creation of an ecommerce website, which will motivate you. His mother was outstanding in textile handcrafting. In a small town where they were living, all the handcrafted textiles were very popular and sold easily. However, my friend was not happy with this limited sales opportunity. He was thinking; why we could not nationalize our craft business throughout the internet? His thought was an excellent, and somebody advised him to enter the ecommerce business by creating an ecommerce website that eases him to create more sales opportunities and marketplace. He went through the solution was the computer, the internet and ecommerce, but he was not much familiar with all these technologies.

After all, he met an ecommerce web developer, who shared some useful steps to create an ecommerce website as follows to him…

The internet and Ecommerce are the perfect solutions to sell the goods and services of any kind. We all know this, and it requires having an ecommerce site that visibly stores all these products with the ease of good design, quality products and the essential SEO factors.

People expect something different from each class of online business...

It is not required to have computer skills but a little knowledge in web designing, SEO ease you to negotiate with the webmaster. If you already have some ideas about placement and promotion regarding the products, it should get several estimates and accept that which is closest to what you really want to sell and in what quantities.

When you quote for ecommerce website designing, it is also essential to know the resources of the company that will design your ecommerce site and put it online. Indeed, the variety is required. On the net, you can end up with many ecommerce sites that are curiously similar in design.

One-step is to prefer the name of its domain and its extension. A short name is certainly much more catchy and memorable. We must also think about the future consumers and offer them peace of mind with respect to the payments mode, procedures and resources.

Like any merchant, an ecommerce site is subject to the particular terms and conditions e.g. price, mode of delivery, return. They are clear and precise so the customers have been confident when buying something from your store. One can easily contact the ecommerce site representative via email or phone. The images that go along with the products must be professional. The product description should not delude the consumer to create a mistake. Make sure about the pricing, tax and other charges to the product at the shopping cart level.

In order to attract more customers, one best way is to build a blog with the site to keep informing your customers about the new products' launch, discount, coupons, etc. The next is to list your site into the top directories for better visibility of your site into the search engine. Offer and increase the newsletter subscribers to build a customer loyalty.

Before we highlight Best Practices for Product Page of an Ecommerce Website, it will be interesting for you to visit our two previous posts; the first was on best practices incorporate with Ecommerce Web Design, and the second was on Ecommerce Website Promotion. This is the third one, which is also associated with ecommerce best practices, and I am sure it will be helpful to the ecommerce web designers, online retailers and ecommerce SEO professionals. When we picked a particular PRODUCT PAGE from the product-listing page, there were two goals in our mind, to keep existing customers and to engage new customers. If we concentrate on the areas or items that enhance the efficiency of product pages, then it is easy to convert the visitors into buyers.

To increase the USABILITY, see how it is worth to add or improve the following Product Management Features on the ecommerce product page,

You can quickly quote here to get more advice to optimize your existing or pre-launched product page.

We schedule best practices on shopping cart and checkout around next week.

Let’s start with first,

Marketing (off site):

Technical (on site):

If you have more ideas about ecommerce website promotion, you can share them in the comments.

In our next post, you will find the best practices for product pages.