Revealing Important SEO Factors for Ecommerce Website

When the evolution of Ecommerce Websites was started, there were few players in the market. There was no competition at all. It has been increased since the ecommerce industry growing year by year. Growth of the Internet and the evolution of Search Engines have inspired many small and large business owners to come into the ecommerce business. Now, the competition level rises in a way that it has become a dream for the online ecommerce storeowner to get top position in major search engines like Google.

Lack of ecommerce search engine optimization knowledge, the online retailers may lose the opportunity of getting higher sales. Even, they pay out a lot on the ecommerce website designing and PPC campaigns. They fail to increase the visitors. Throughout the research of couples of days, I can be able to figure out some organic SEO factors, which is spotlighted in this post.

In terms of its importance, all the SEO factors grouped in three different categories, High, Medium and Low. If you have a small budget for ecommerce marketing, then optimizing your ecommerce website with following scattering ecommerce SEO tips will confidently help you to boost the search engine traffic.

White Hat SEO Factors for Ecommerce Website Optimization:

High Importance:
  • Keyword in URL
  • Keyword in Domain Name
  • Keyword in Title Tag
  • Keyword in Link to Site pages [Anchor Text]
  • Keyword H1, H2 and H3 tag
  • Outgoing Link Anchor Text
  • Freshness of Pages – Newer is better
  • Site Listed in other Directories [DMOZ, BOTW etc.]
  • Links from ‘Expert’ Site
  • Directory Submission
  • Article Submission
  • Anchor text of inbound link to you
  • Age of Site
Medium Importance:
  • Social Bookmarking
  • Press Release Submission
  • Keyword in Description – Meta Tag
  • Keyword Font Size and Style
  • Keyword Proximity
  • Keyword Prominence
  • Keyword in Alt Tag
Low Importance:
  • Keyword in Keyword Meta Tag
  • Keyword Density in Body Text
  • Individual Keyword Density
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