Retailers are already fretting about holidays to come in 2014. Black Friday, Cyber Monday, Christmas are on the boards. Per Business2Community, US sales reached $2.29 billion on Cyber Monday 2013. In 2014, shoppers are expected to spend 44% of their shopping time online – up from 2013. This means, small eCommerce merchants have lot of opportunity to increase their sales by leaps and bounds. If you are thinking how you are going to beat big guys such as Amazon and Overstock.com, don’t. You just have to implement the following five tips to reach your goal immediately:
1. Unique marketing strategies: You need to be innovative with your marketing strategies. You need to implement those strategies that eCommerce giants such as Amazon don’t. One such tactic is to include a blog on the store that offers useful information to your target audience. You just need to identify your target customer and understand their needs. For example, if you are having a store that offer sports accessories, blog about basketball and football. Talk about different types of gear that’s required. When consumers are flooded with discount coupons, offer something unique to them that helps them make better shopping choices.
2. Be original: Black Friday and Cyber Monday is the right time to showcase your originality. Instead of offering insane discounts and combo offers, launch a new product that only you are offering. This is especially advantageous if those products aren't offered by Amazon. In short, position your store as a specialty store to gain recognition and credibility.
3. Shipping threshold: Don’t try to compete with Amazon’s shipping discounts. They are infeasible for small eCommerce merchants. If you want to offer some kind of “deal” with shipping, then set an order threshold. For example, you can design promotional campaigns offering free shipping over orders worth $30.
4. Personally connect with customers: Do what big eCommerce stores can’t do: personal connection with the customers. Reach out your customer base and know them at a more personal level. Offer them personalized shopping experience and customer support during holidays because your customers just don’t pay for the product. They pay for the entire shopping experience.
5. Don’t annoy your current customers: Just don’t overdo email marketing. It’s really annoying to receive 10 emails in a week from your favorite online store. If you are having a niche store, better connect with your customers personally and discuss how you can improve their shopping experience in the upcoming holiday.
Do you want to know what else you can do to push your sales up this holiday season? Contact Ydeveloper. Our expert digital marketers will devise a special campaign for your business.