How to Combat Buyers Objections for Higher Sales

Many times it's not enough to have outstanding web designs, simple and logical layout, proper categorization and attractive product images to convert a random visitor into a paying customer. The reasons for customers' hesitation can be many – from price to confusion about product functionality to product usability. Usually, it's easy to persuade customers to make a positive buying decisions when they are in face-to-face conversation with the salesman. But this is not possible in an eCommerce business. Are you facing the same situation? You can solve this problem by implementing Dale Carnegie's five principles. Read on to find out how you can implement them.
 
Listen

Unlike in a brick-and-mortar store, you directly can't talk to the visitors as soon as they enter your website. You have to be patient. You have to see their behavior – how they are looking for the items, which products they are checking out, which products they are adding to the shopping, and if they are completing the purchase. If they are abandoning the cart, you have to investigate why they are doing so.

Question

Once you know the pain points of the customers, you need to rethink the process. For abandoned carts, you can send reminders to the users or you can get in touch with them to ask the reason behind such an action. It will definitely give you insights into the customers' psychology.

Cushion

The next step is offer functionality and facilities to the users with the objective of improving conversion ratio. If the customers are abandoning the shopping cart due to lack of clarity of shipping charges, you can provide an automatic shipping calculator; if customers aren't finding help easily on the store, you can offer live  chat to them; and if customers are finding inadequate product information on the product listing page, improve them. To inspire customers' trust, you can also display various security seals and information about the safety procedures you follow.

Respond

Both you and your customers know what you want from each other. So it's time to convince visitors – by hook or crook –  that they will be making the right decision by buying the products from you. To convince the visitors, you can offer them special discounts, free shipping for certain orders, and reassurances about the quality of the product. If you have a huge queue of happy customers, you can also display their testimonials prominently. In short, this is the stage where you have to convince the visitors to buy from you. Period.

Evaluate

If whatever you are doing isn't working, i.e., buyers are still undecided whether to buy from you, you need to ask them point blank about the actual problem. You can use social networking platforms to ask your target audience about what's stopping them.  But make sure that the way you ask is funny yet relevant and up to the point.

Are you having problems implementing these principles to your store? Contact us. Ydeveloper, a leading provider of eCommerce services, has a strong team of marketers who have helped hundreds of companies optimize their marketing strategy. We can help you too no matter which industry you belong to.

How to Spruce Up your Business' About Us Page


Having an “About Us” page is quite important when you want to connect and build strong relationships with your target audience. It offers you a chance to make an ever-lasting impression on your target audience, and when this is done correctly, it helps you improve sales as well as the loyal base of customers. If you are curious to know how you can create interesting “About Us” page for outstanding sales, read on. 
                            
Be interesting but honest 

Your customers would love to know from whom they are buying. So tell them what you do and what drives you. Talk about what problems you faced and how you solved them.Encourage them to share their stories with you. This will make you more than just a business for your customers.

Use consistent voice

Deciding what to say and how to say are two different things. You can make your words worthless or invaluable by using the right tone of voice. As you want to convert the visitors into paying customers, make sure that the About Us page is clear, consistent and distinct. The voice you use in this section should match with the rest of the content, including emails, press releases, white papers and anything else.

Introduce the team

Customers would love to know you and your team. So put up photos of the members who run the business. Mention their background, qualification and experience. If they have any interesting hobby, put that up too. Customers will definitely find it interesting.

Put reviews

The best form of marketing is customers' reviews. As they are honest, they carry more weight. So put up selected reviews on the About Us page. Although from SEO perspective you should have a separate page for customer reviews, putting up few on the About Us page shouldn't hurt.

Use illustrations, photos and videos

Illustrations, photos and videos are way more engaging than simple text. Use them to prominently display a customer testimonial. However, please remember to integrate these elements smoothly or the page will end up looking nonsensical and haphazard.

Be unique

There's no set rule about how your About Us page should look like. Depending on the nature of your business, business model and target audience, you should design the About Us page. Although there are templates available for the same, never use them. Always customize them to set yourself apart from the crowd.

Add social media icon buttons

When you add social media icon buttons for Facebook, Twitter and LinkedIn on the About Us page, you are enabling your users to promote your business on the social networking platform of their choice. And when a customer does this, it has all the potential to go viral.

Display the page prominently

Always display the About Us page prominently. Your users shouldn't need to go through the entire website just to know from whom they are buying. You can keep the link for the page at the top of the page – right or left, in a left-hand navigation column or even at the bottom of the home page.

Refresh the content

The worst thing you can do to your business is to offer outdated information to the customers. So as your business evolves, make sure your About Us page reflects the same.

Integrating New Google Analytics Features in your eCommerce Site

With the rise of eCommerce industry, Google understood that users needed lot more than what it was offering. Google Analytics Integration for eCommerce traditionally focused on purchase details, including transaction details and product details, which wasn’t enough by the long shot. Consequently, Google recently introduced a host of new features that will help online merchants measure the eCommerce experience they are offering to their shoppers. Through these new features, merchants will gain insights into shopper behavior and conversions; they will be better equipped to understand how far visitors move through the sales funnel before they abandon the shopping carts and for what reason.

Let’s have a look at the features in detail.
  • Shopping analysis reports: This will help you in creating ideas about how to engage with your content, including viewing products, adding and removing shopping carts, card abandonments and completing transactions.
  • Overview and product performance reports: This section will provide you details about review and conversion rates of your various products. It will include data about how many products the average transaction includes, the average order value, refunds and information about users who added products to their shopping carts after viewing the product detail pages.
  • Affiliate code report: Through this report you can track revenue, transactions and average order value associated with affiliated sites.
  • Order coupon report: This new feature will help you track revenue, transactions and average order value for order-level coupons.
  • Product coupon report: If you want to see how effective product-level coupons are, this report will be helpful. It will offer you data in terms of revenue, unique purchases and product revenue per purchase.
  • Internal promotion report: This report is quite helpful if you want to measure the effectiveness of your internal promotions. You can track views, clicks and click-through rate for all your internal promotions.
How to get the new features?
Do you want to leverage these new features? Just follow the below-mentioned steps:
  • Implement Universal Analytics on your site
  • Use ec.js plugin to tag your site
  • Turn on enhanced eCommerce for individual views

How To Avoid Late Delivery of Products

Usually eCommerce merchants are over the moon when they receive tons of orders. This is the case most of the times during holidays. However, just imagine you received thousands of orders for a particular product during holidays and you don't have enough inventory to fulfill all the orders. What will you do? Run helter and skelter to ship the products. Most probably you will contact all your suppliers for the extra inventory. 

How To Avoid Late Product DeliveryNow just imagine them too running out of the stock? And if you do manage to get the inventory, you will probably ship the orders very late. Then what will be your customers’ reaction? They will be definitely unhappy, and will probably won’t buy from you again. The best way to avoid this happening to you is through the use of inventory software.

With the help of an effective inventory software, you can keep track of the inventory level as well as gain real-time information about what’s in stock in which warehouse or storeroom. If you are into manufacturing, you can keep track of your work-in-progress and take an educated guess about the time span of a manufacturing cycle. You can even coordinate with your suppliers to make sure that you never run out of inventory.

If you are a manufacturer with a processing assembly, inventory management system will help you budget working hours for your employees during slack as well as peak period. You can also set production goals as well as measure the productivity of your employees.

The benefits of inventory management system are many, including:
  • Centralization of inventory and data
  • Smooth movement of products
  • Enhanced customer support
  • Synchronization of sales and inventory
  • Interlinking of multiple warehouses
  • Interlinking of multiple stores with inventory
  • Automatic alerts whenever inventory goes below the desired level
  • Integration with shipping capabilities
  • Access to historical sales data
  • And more
Are you looking for such inventory management system? If so, do consider your requirements very carefully before making any purchase. Once you know what your requirements are, compare it with the features offered by the software that you were considering to buy. If your requirements are fulfilled, then only go for that software.

Need more help to make a decision? Contact us Ydeveloper.

5 Tips to Boost Your eCommerce Revenues

eCommerce industry is expanding by leaps and bounds. There’s no two ways about it. More shoppers are turning to online sources for information before making a decision of buy offline. According to a recent MIT study, 80% of store shoppers checked prices online and one-third accessed the price information through their mobile devices while they were browsing in the physical stores.
How to Increase eCommerce Sales

Many shoppers visit brick-and-mortar store when they want to see their online choices in the flesh before buying it.
You can use the following tips to leverage this evolving trend and boost the sales.

  • Merge online and offline shopping: Looking at the evolving trend of using online data while shopping in physical stores, the merging of online and offline shopping experience becomes a necessity. The omni-channel shopping structure will let the eCommerce merchants have an edge over their competitors. Let your customers order clothes online and pick it up in the store, or vice versa when something isn’t available in the store can be bought online and shipped to the customers’ home.
  • Offer the right product to the right customer: How will you feel if you visit your most frequented store and get treated like a new customer? Baffled, right? So don’t make your customers feel the same way. Instead, have a look at the customer’s past shopping history and direct them toward the page/section that interests them the most. This will be specifically helpful for those shoppers who want to browse less and find more.
  • Leverage data: If you wish to stop your customers from going to the competitors, you can do so by using location-based technology that will tell you where your shopper is. Once you get this information, you can send attractive offers to them before they finalize the purchase at your competitor’s store.
  • Use mobile: According to the Custora High-Growth eCommerce Index, 40% of online shopping during Black Friday 2013 was done through mobile devices. So make your designs optimal that can be rendered on any device, including tablet and smartphones. Create apps that encourage sharing of product information.
  • Customization: Personalization is the key to happy customers, especially for high-end customers or big-ticket sales. So guide your customers to the exact location of their interest when they visit your online/offline store. Also, you can let your consumers modify the product you are offering according to their wish – provided you have the capabilities to execute the modifications asked for. For example, if you are selling Tees, let the customer order the color of their choice or let them add designs of their choice.
Customization is the key to boost eCommerce sales. Thus, Let's try e-Smart eCommerce Suite from Ydeveloper, a best model to increase revenue from your eCommerce website.

Bitcoin: All That You Need To Know

Bitcoin: All That You Need To KnowAfter hearing Bitcoin's name time and again, if you are wondering what on the earth is Bitcoin, continue to read.

Started in 2009 right after financial crisis, Bitcoin is best known as digital currency. It's a peer-to-peer payment system, which doesn't require middle men or banks to facilitate the transaction. This minimizes transaction costs for the parties involved. When you pay or get paid in Bitcoin, the transaction will be recorded on the ledger and then confirmed by the computers after its complex verification process. Meaning, there are no parties tracking your Bitcoin transactions.

Bitcoin: Date of introductionTo use Bitcoin, you need to install a Bitcoin wallet app on your phone or computer, and then buy Bitcoin currencies from a Bitcoin exchange. Once you have Bitcoin currency in your wallet, you are set to initiate Bitcoin transactions. 

As Bitcoin was established in the wake of financial crisis, many believe that it was sort of a critique of the modern financial system. The jury, however, is still out whether Bitcoin is safe. Let's have a look at pros and cons of Bitcoin.

Pros:
  • Low transaction costs: As no middlemen or banks are involved in the transaction, merchants - specifically small businesses - can lower their bank transaction costs.
  • Privacy: The information about the transactions are only known by the parties involved. So none of the authorities, including IRS or federal agencies, have access to the transaction details.
  • No bank accounts needed: As Bitcoin do not need bank accounts, it can be used by people in developing countries who might have cell phones but no bank account.
Cons:
  • Security: Recent cyber-attacks on Bitcoin has highlighted the fact about how vulnerable Bitcoin is to hackers. Also, once you lose your money to a hacker, there's no way of getting them back as it can't be traced easily.
  • Insurance: As Bitcoin is not regulated by FDIC, there's no FDIC insurance to cover your losses in case you lose money.
  • Unregulated: Bitcoin is relatively unregulated, making it a hothouse of illegal activities, including tax evasion and money laundering. 
  • Volatility: Bitcoin price is highly volatile. Couple of years back, it was trading at about $5, a year ago at $100, few months ago more than $1,000 and now $448. So you never know what will be the value of your bitcoins after a month from today.
Future of Bitcoin

Until the recent cyber-attacks, the future of Bitcoin was quite bright. However, that's not the case anymore. Apart from the fear of hackers, various regulatory authorities are mulling if they can regularize the exchange. The Treasury is worried about the illegal activities that can be done through Bitcoin; while IRS considers Bitcoin as property and not currency. Federal Reserve Chairman Janet Yellen has been very vocal about Fed's jurisdiction, stating that it doesn't have any authority to regulate it. 

Bitcoin Acceptance by eCommerce Merchants:

Usually when customers are purchasing products from anywhere on the planet, they are worried about the acceptance of currency and then the prevailing exchange rate. Here are the Pros and Cons, if you planning Bitcoins for your eCommerce website or business. There are many open source Bitpay Plugins are available that can be integrated with your existing custom eCommerce platform (e.g. e-Smart eCommerce Suite) to allow Bitcoin for payments.

Pros
  • eCommerce business can increase their customer base with this universally accepted payment solution.
Cons
  • You online store should not be limited by Bitcoin. Instead of accepting the Bitcoin, consumers are also looking for more than this electronic currency.

Top 10 Mistakes to Avoid While Developing Yahoo! Store

Yahoo Merchant Solution Development Tips
Yahoo! Store is the best marketing vehicle to connect with the online audience. In fact, you can be in touch with your customers 24x7. Nonetheless, there are mistakes to be avoided while building a feature-rich Yahoo online store; mistakes that can really put your site’s existence in danger. 

Here Ydeveloper presents top 10 mistakes, which you should definitely avoid, if you are really keen on making your mark in the area of Yahoo Store design and development.
        
Yahoo Merchant Solution is one of the best channel of selling attracts traffic in greater number as compare to others. However, there are many things to take into account while setting up an ecommerce store to enhance your sales potential. To run a successful eCommerce site it’s important to avoid these mistakes.  

Keep your Yahoo! eCommerce headaches at bay with Ydeveloper:

1] Improper Domain Name
Domain names should indicate what your business stands for. It should be easy to spell and reflects the business image as well.  It should not be something that misleads clients and businesses.

2] Lack of Keywords
To run your ecommerce business successfully, it should have significant web presence. The best way to achieve this is through use of keywords. A keyword guides a visitor/customer from the search engine to your site. Associate yourself with a good web design company to ensure that your webpage has all the required keywords to attract your target audience.
   
3] Not Meeting the Demands of Consumers
Internet is the best place to kick-start a business at low-cost.  However, the business will be able to survive and make profits only if the products sold on such sites meet the demand of the consumers.

4] Shying off from Seeking Assistance
The ecommerce owner may be a jack of trades, but lack of specialization may prove detrimental So business owners should seek assistance in areas where they lack the required expertise. It can be in the areas of marketing, accounting, etc.   

5] Lack of Dedication
Just like brick-and-mortar store, an online business requires dedication and effort. The owners may have to work 24X7 and even on weekends. They have to come up with innovative marketing strategies, right products, etc.  So lack of dedication won’t work.

6] Overlooking Website’s Layout
You should give enough time and consideration while building a layout. An ideal layout should be simple and clean, giving more emphasis to products.  It should grab visitor’s attention. Avoid flashy designs because it draws attention away from the products.

7] Lack of Services and Products
Many ecommerce businesses are happy selling limited products, oblivious to the fact that they are losing customers. Visitors may purchase at the first visit, but may not come back for more. Adding more products is the best way out to attract more traffic.
   
8] Lack of Funding
Traditional businesses may require massive funding, but not ecommerce business. That’s not to say that ecommerce businesses require no funding. It requires start-up money, at least for purchasing domain name and marketing etc. The type of money required will depend on the type of business started.

9] Lack of Business Plan
Just like traditional businesses, online businesses should follow a proper business plan.

The plan should talk about the vision and mission of the business as well as five and ten year goals. Even advertising and marketing ideas should form part of this plan. It should also cover potential risk factors the businesses may face and how to deal with them.

10] Not bringing a Professional Web Agency on board
A website needs a professional look. A poorly designed website by amateur designers can affect your business prospects. Since professional website agencies have trained web designers who are skilled at creating attractive and highly-functional websites, which helps create a good impression on the minds of the consumers.

No doubt, an ecommerce business gives a boost to your traditional business. However, avoiding the aforesaid mistakes will ensure that the business venture is on the road to success.

10 Secret Tips for eCommerce Website Growth to Keep Eye On

eCommerce website building tips
I want to draw your attention towards creating a best eCommerce website. I will not go deep into the registration process of domain, hosting and so on. But, I can certainly point out few best tips for building a custom eCommerce website from scratch. Moreover, these tips help you in finding the best custom eCommerce platform as well.

Here are the tips, hope you are excited to see all these eCommerce tips...

1. Set your business plan:

As with any business, you need to know what to sell and whom to sell. This will define how to present your products.

On the internet there is another great advantage in understanding the right questions of your target audience will help produce unique and quality content. This is important because it can make you stand search engines by increasing their visits and enabling more sales.

2. Describe your products as well:

If you think you can just copy the description that comes along in the product manufacturer's website or institutional rethink box.

If your content is equal to all, how do you expect to stand out in the search engines? Search engines (Google and Bing) do not like duplicate content and may even penalize your site, in addition, if someone is looking for information of a particular product on the web is because you have an interest in that particular product.

Try features related to Product/Item page enhancement in your site as follow:

3. Image is everything:

How many times a well-fitted window not attracted you to the store? 

Image Optimization in eCommerce SiteOn the internet is even worse! The design of your store and product image greatly influence the purchase, remember that the customer will not have the touch, will not feel the smell and in most cases they could not use the product. It has nice pictures in all possible angles and colors, zoom to see more closely, product videos, so put everything if possible!

Try features related to Image optimization in your site as follow:

4. Earn social reputation:

Most simply believe that open a twitter account and create a Facebook page will solve everything, but in the end only gets "flooded timeline" of their customers and they have no idea how to grow the community. If you think about using social networks to increase exposure of your business, then use the truth to understand the customers, know what they want and what they expect as well as feedback on how you can improve the lives of these people.

Take examples of Oreo and Coca Cola, see how they are using such networks to engage with their customers, potential visitors etc.

5. More content = more channels = more sales:

Okay it's not that simple, though much of it is true, more content allows you to index more pages, search engines love large sites, in addition, to diversify content on social networks can also bring visitors. Just remember that not only have worth much, it has to have quality.

6. Google Analytics is your best friend:

Google Analytics Setup for eCommerce SiteImagine receiving reports where it came from every user, knowing that he typed keyword in search engine, which he accessed pages to complete the purchase? A good (and well customized) web analytic tool does this and more.

There are several other web analytic tools on the market, but Google Analytics is free and best in the beginning, learn how to use it or let's hire a professional.

Try features related to Search engine optimization in your site as follow:

7. Free Shipping:
Shipping Integration in eCommerce Site
Many people give up at the last minute because it realizes that the shipping fee is too high to purchase and, remember this is a deciding factor in the purchase.

Try features related to Shipping integration in your site as follow:

8. Be straight like a punch in the mouth:

Believe me, your customer will probably find many interruption when they come into your store, after all you are responsible to clear all such interruptions and offer them a best product in best price with excellent after sale service.

A banner in the middle of the buying process can make it run away from your site and ends up falling on the competitor's site. Think about it when you have a "great idea" to put ads within your site without interruptions.

9. Identify a point of your strength:

In the physical world, a store with a good (well located) commercial point can be the difference between an average business and other exceptional on the internet where everything is a few clicks away, the smallest difference can do damage.

What does your store has that makes it worthwhile? 

What is its unique quality that makes you stand out from the crowd? Think about it.

10. Test everything you can:

You can create variations of product pages and simply compare which have a higher conversion rate, is most effective when generating a sale.

One way to do this is through A / B testing, but there are others and I will not dig into more. The important thing here is that, through this type of testing, you can simply compare what works best for your business gradually.

Remember that small details make a big difference!

Finally, and not least, keep reading our blog and share your thoughts.

The Ultimate Ways to Win Trust of your Online Shop Customers

One of the key factors to successfully sell on the Internet, is trust. To surge this significant facet is an important step towards growing sales. But how do I cope to win as an online shop, the self-confidence of potential customers, and thus produce more sales?

How to win customer's trustAbove all, start-up eCommerce website face the difficulty to win the confidence of prospective buyers. In a new online store, no experience of pleasing customers are available that could make a purchasing decision easier.

Customers trust customers:

Look at the store. If it is designed with the features that allows customers to add their reviews about your store, product and services – this will create a trust. Many customers usually check the reviews and feedback provided by other customers. Along with these signals, customers also looking for trust seals if integrated on the site. This is a significant step by site owner to add such certification, security and other similar seals.

Further, customer also look at the likes, comments on the major social networks. Facebook comes top on the list. Twitter and Google+ are next to be followed by them. The social media reputation of your site and brands is extremely important here.

Above all, the mix of such reviews are absolutely more important to create trust.

Inform instead of hide:

Trust Seals to Encash the TrustThe most important element to keep the customer at all on his side, is the design of the product detail page. This information should be as rich as possible and not force the user to acquire desired or needed information on a separate page. The visual appearance is important only secondary. Of course, the shop should make a clean, modern and contemporary impression. But only if product, price and information are correct, the first one is managed.

Try to use the product descriptions in a way that it emotionally attach with the users and feel free to buy. A significant part of the purchasing decision is caused by the activation of feelings. Create pictures in the mind and encourage the head to the cinema.

To summarize again:
  • Create a value with respect. 
  • Logo is closely affect the customers feeling.
  • Provide a good product presentation using different high-quality pictures as possible and make an informative and meaningful product detail page.
  • Specify your pricing policy.
  • Display retail price and sale price clearly that demonstrates amount of pricing benefits one can avail from the product.
  • Put Trust elements in the form of certificates or seals.
  • Ask for rating and add comment feature ready to use.
If you follow these few points you have created a value for your customers and trust will be automatically built.

How to boost Sales with eCommerce Integration during Christmas

New eCommerce Feature Integration in Christmas
Are you running an eCommerce site, but have been struggling for some time to streamline different processes? Then look no further, Ydeveloper provides different types of eCommerce integration services specially to boost sales in your store during Christmas that are sure to simplify and organize your eCommerce site. 

It is said that the efficiency of an eCommerce shop depends on the effectiveness of eCommerce features integration. If the eCommerce integration has been thoughtfully planned and executed, the online businesses would run like well-oiled machines. Ydeveloper will help you achieve just that.

Types of eCommerce integration presented by Ydeveloper include: 
  • Backend Integrations
  • Shipping Service Rate Integration
  • Online Payment Service Integration
  • Web Site Traffic Analysis Tools Integration
  • Integration with Other Sales Channels
With Ydevelopers’ eCommerce Integration services, small, medium and large sized companies can look forward to saving their time, money and resources.

It is inexpensive and has different types of integration for different business requirements. Moreover, you can put the processes on an auto-pilot mode. So it will be a big blessing for small and medium sized businesses.

Likewise, companies with sizably larger traffic can manage their shipping and payment orders easily. The service is ideal for different organizations such as health care providers, R&D firms, web design companies etc. 

There are many companies offering a host of eCommerce integration services during holiday seasons at reasonable prices. However, choose an eCommerce provider that provides solutions as per your requirements and also supports you even after the integration process is over and done with. 

Ydeveloper has been a leading player in eCommerce development. The company offers a host of services including web development, design services, SEO marketing, mobile application, content management etc. Their services are affordable and help online companies accelerate profits. Trust them for your eCommerce integration services.