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Difference in Google Search Results with and without logged in

Posted by Unknown February 17, 2012 8 comments
To stay myself updated with latest technological upgrades in Ecommerce, I was looking for top ecommerce blogs to get it subscribed via email or other way. To do this, I go for search into the Google.com using Firefox web browser. Search box of Google was waiting for me to put a query. Therefore, I entered “top ten ecommerce blogs” and click to search for a result; I was surprised with the results I found. Can someone guess why I was surprised?
No? Not?

Surprisingly, my blog on ecommerce was on 4th place. I did same process again to find list of top ten ecommerce blogs; there was no change in the search results. When I tried Google.com using Google Chrome for a same search query, I did not found my blog in the first 10 results whereas it was found on 4th when I used Firefox. This difference confused me a lot. It might be an issue with web browsers. So, I cleared cookies for a while in both of the web browsers and I did same process again in Firefox and chrome. This time, I could not find my blog in first ten results and both browsers had same results on “top ten ecommerce blogs”.

Do you know why? I find, logged into Google account was the main reason of this difference, which I had never noticed before and automatically logged out after clearing the Firefox cookies.

Now, the question is why this difference was there. Why a logged in user can’t see a normal Google search results?

The answer is the effect of personalized search / social search / search plus your world (SPYW)! These results are based on what you and the people in your circles have shared, commented and +1’d in Google+ stream.

Here, I can see my blog on 4th place, which was originally posted in Google+ stream of Ecommerce Blog and I shared it on Ydeveloper’s Google+ stream. Please take a note; I was logged in with Ydeveloper’s Google+ account while searching for a “top ten ecommerce blogs”.


With and Without logged in Search Result comparison:


Google search results on “top ten ecommerce blogs” with logged in:


Google search results on “top ten ecommerce blogs” without logged in:


Are you in favor of these personalized search results or still, you loving the normal search results.
Please share your views on this topic via comment.

Tips for Creating an Attractive and Productive Ecommerce Site

Posted by Unknown February 6, 2012 11 comments
Creating an Ecommerce website, is a completely different process from a regular website. In terms of design, each has different looks and style. Ecommerce site is a catalog of products offering by an online merchant or a retailer, which includes the option of paying online via various payment gateways. This is why it requires some more efforts to design an Ecommerce website.

Here are some tips to create an attractive, useful and more productive ecommerce site,

Unique Product line:
Obviously, if you want to create an ecommerce website means that you want to sell something online. Therefore, before starting with the site, you must choose the product you are selling. The design and layout of your site depends on the product or service you sell. Usually, there are many products for sale through e-commerce. However, you should choose a particular product to sell so that your site could well know for a single product market and attract more customers through your site Web.

Qualified Model:
You can get many models for building an ecommerce website over the Internet free of charge. However, be careful while choosing models for developing an ecommerce site. The template you choose should be in line with the product or services you are offering. If you sell formal wear and using a model for funky wear, then it is not in the line with the product you are selling. Never use heavy graphics and images that are otherwise negative aspect of your site, as large images take longer to load.

Flexible Shopping Cart Software:
Cart is part of your ecommerce site that contains the record of each order placed by customer. Whatever your customer will purchase, the list of items with the total amount and tax will be calculated by the shopping cart. Thus, it should be visible on every page of your ecommerce website. It becomes more convenient to shop online with the help of your cart.

Secured and Easy Payment Process:
If your site looks very attractive with eye catching banners and product images but, you do not have a reliable and easy payment processing and gateways, your site will be overlooked and may be considered unproductive. It has been recommended to use different payment gateways on your ecommerce site like Visa, PayPal etc.

Monitoring:
It is also an important factor for the success of your ecommerce site. You should know all the time on the responses and reviews of customers on your products and services including the comments and suggestion given by the customer in part of website or blog. Based on suggestion, you can improve your site and maintain it to give your site more attractive and unique look.

Which method is best for Ecommerce Marketing?

Posted by Unknown February 3, 2012 5 comments
Want to know what works today to get more audience for your ecommerce store? I am sure you could be more excited to know what methods of Marketing really works today from these two,
  1. Inbound Marketing
  2. Outbound Marketing
I have just got an excellent infographics on the Rise of Inbound Marketing from Pinterest, which was originally shared by Bridget Sprague and I have re-pinned.

Let's take a look:


That's all....!!

How SOPA can affect an ecommerce store

Posted by Unknown January 19, 2012 1 comment
People are in the support of anti-SOPA movement. Until, this anti-Piracy bill passes, I erge people to support continue. It may affect to almost all forms of online sources such as your website, blog, ecommerce store, social networks, forums, portals etc. People are thinking that they are getting restricted. It does not mean that they can not share their photos, music, video and other forms of content but it can be censored by the SOPA and PIPA.

Let's take an example, I own an E-commerce website that provide goods and services to the users in United States then, this Ecommerce website should be passed under SOPA to check if it does not break the rules or regualtions of SOPA.

So, can anyone has more ideas that how it could affect an E-commerce website if it passes?

Like this story in Reddit here, http://www.reddit.com/tb/on3zr if your are in the support of anti-SOPA movement.

Social Search Engines and Ecommerce Store

Posted by Unknown January 12, 2012 6 comments
Personalized Search Engine – a new era of Search Engine begins: 
Recently, Google has transformed its search engine to social search engine or personalized search engine or an integration of the Google+ into Search engine. Search result has now being influenced by the interest of people, their preferences, photos and posts shared in their Google+ page or profile when they have signed-in. Therefore, it is now being logical the previous statement made by Google when they have released the encrypt version and blocked all organic (signed-in) search queries from Google Analytics and said this is because of the privacy as it was the part of this new integration of Google+ to search.After a series of enhancements in Google search engine as seen below, it is now being confirmed that People can see list of publically shared results of whom they are following or those who are in their circles – if he/she is being search something after signing on Google+.
  • Google Instant
  • Place Search
  • Instant Previews
  • Social Search Update
  • Recipe View
  • Google Profile Enhanced
  • +1 Button
  • Search by Image
  • Flight Search
  • Personal Results
  • Profile in Search
  • Related people and page
You can find more information on last three search engine updates in this post, [Search, plus Your World] and all other updates here.

On the other hand, make sure, if you have heard about Google’s Custom Search Engine, then it is used in websites as a site search tool powered by Google.

Personalized Search Engine and E-commerce Store:
Guess you are an online retailer and selling branded and designer Sunglasses over your ecommerce store and struggling with getting potential customers – a solution is to have the Google+ page for your ecommerce business. The community is behind on the most search queries, therefore if you have signed-in your G+ page and have huge following and followers, you may discover the personal results, posts, photos, meaningful conversation from their profile to search engine on the topic you are interested in a way it wasn’t possible before.
You are selling Sunglasses, you can find what people are talking about Sunglasses, what they like, dislike, suggesting people and pages may enable you to follow or add them into your circle. You can also search profile of people or pages directly into the search box auto complete whether he/she might be interesting for you to add or not.

Of course, there are some other ways to promote ecommerce store into Google’s personalized search engine – share your views and ideas on this topic via comments.

Shopping Cart Abandonment - How to avoid this

Posted by Unknown January 9, 2012 7 comments
When I was exploring the web to find out the infographics and resources on Shopping cart abandonment, my search was ended with this excellent infographics, which basically focus on checkout page of an ecommerce site that how you can improve this page so that it will help you  (as an online ecommerce store owner) to decrease a shopping cart abandonment rate and what you can Do's and Don't.

Here is the infographics:


source:http://bit.ly/upeuNo

Top 10 Blog Posts on Ecommerce in 2011

Posted by Unknown December 30, 2011 6 comments
I remembered those days when I have published first blog post [Ecommerce - Most Cost effective and efficient Small Business Solutions] in the middle of January and since then, I have never looked back to find out news and information about Ecommerce and the use of various ways of Search Engine Optimization for promotion.
Thanks to all the readers of this blog who have participated in the one or another way to this blog.

Today, I want to share with you some of the best blog posts on Ecommerce and SEO of the year 2011,

Global:
  1. 20 ways to get reviews from customers
  2. 5 Holiday Marketing Ideas to Boost Sales
  3. PHP Ecommerce Shopping Cart Features
  4. Five tricks our minds play on us and what marketers need to know
  5. Customizing eCommerce Store with Shopping Cart & Checkout Features
  6. How To Use Cross-selling And Upselling To Maximize Online Sales
  7. Technological Impact Overturns Ecommerce Marketing Concepts
From this blog:
  1. Ecommerce Shopping Cart is a Heart of an Online Store
  2. Selling Products Online via E-commerce Store
  3. Increase traffic to your store with Google Product Search
Let’s have celebration for 2012 in advance...!

Increase traffic to your store with Google Product Search

Posted by Unknown December 15, 2011 5 comments
Online retailers, merchants, sellers, ecommerce store owners - attention please!
Do you have thousands of products in your stores? Are you worrying astir to sell them across the web? I am sure; many of you have been disappointed through poor online marketing and SEO activities, and even if they have been worked, it assists you to just getting traffic for limited products only. Numerous products are still impending in your stores, which have no visits at all.  So, what will be the solution? How to get traffic and sales for those products will be the main concerns for the sellers.
Yes, you come to the right place, customized-ecommerce.blogspot.com and time. The solution is Google product search engine, which helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site.
Ok, where do you find Google product search? Just navigate through (Google.com). For an instance, search “alain mikli eyewear” without quotes. Let’s find this, “shopping results for alain mikli eyewear” on Google SERP page.This could be something like,
 
Please note that the “shopping results” may only display the products on Google.com, depending on your items' relevance.
It will be easier to understand if you navigate though one of the products under the shopping results. Let’s go for the first one. Now, you are on the “shopping results” page. This page will display all the products similar to the query.
Now, click on one of these products, which will take you to the google.com/products - “Google Product Search” page. You can compare product prices; find all online stores selling the same products, list of other related products and some more details of this product. You can even filter, which store is offering a free shipping.
Let’s quickly go through the benefits of submitting products:
  • Inclusion of your products is completely free.
  • It helps shoppers find and buy products across the web.
  • It connects your products to the shoppers.
  • Helping you drive traffic and sales.
  • Depending on relevancy your product may appear on Google.com
How to submit products to Google Shopping:
Google currently offers two main options to submit your products information.
Data feed: Create an XML or a single tab-delimited text data feed, which contains all the product information, which are mandatory and recommended by the Google. You can send them through Google Merchant Centre account, or by using FTP.
API: Learn more about using the Content API for shopping here.

Selling Products Online via E-commerce Store

Posted by Unknown December 10, 2011 3 comments
Hundreds of the way on hand for selling the products or services online and two modes you can go for - build a custom ecommerce website that entirely managed by you or use the capabilities of storefronts, such as eBay Store and Amazon web store with least efforts, make sure some of the stuff that you may not customize.
Today, three ways you can sell your products online – Through,
  1. Third-party retail e-commerce sites
  2. Integration of Shopping cart software to your existing ecommerce site
  3. Creating and managing fully integrated online ecommerce store
Let us start with first –
1. Third-party retail e-commerce sites:
The best advantage you can get is that you do not have to build and maintain your own ecommerce store - the eBay store design and Amazon web store are the examples of these. Moreover, you have an access of intended shoppers who already search for the products on such stores - eBay or Amazon.
2. Integration of Shopping cart software to your existing ecommerce site:
Do not fret if you are not friendly with programming and all that. This alternative is best for the existing ecommerce storeowner who runs a store with simple product's lines. External shopping cart software can benefit them by simply adding it although buy buttons. Shopify is a leader in this option. The major advantage is that it easily merges with your existing ecommerce website and simplifies the technology with the ease of enabling you to place a storefront within the current framework of your website.
3. Creating and managing fully integrated online ecommerce store:
There are two leaders in this option, Yahoo! Small Business Solutions and Network Solutions - where you can build and maintain a fully integrated ecommerce store. You can customize it according to your needs later this established platforms.
No matter which alternative you opt for, ensure that one of these Triple eCommerce turns driving efficient traffic to your store and delivering people a shopping experience that comes across the anticipations set by your marketing. Make sure you have a blueprint, budget and a plan for obtaining new visitors and for serving them when they face issues or have some queries.

Little Story will advise you to create an Ecommerce Site

Posted by Unknown December 5, 2011 2 comments
Before we start, let's share me a little story of my friend with you. The story is something about the creation of an ecommerce website, which will motivate you. His mother was outstanding in textile handcrafting. In a small town where they were living, all the handcrafted textiles were very popular and sold easily. However, my friend was not happy with this limited sales opportunity. He was thinking; why we could not nationalize our craft business throughout the internet? His thought was an excellent, and somebody advised him to enter the ecommerce business by creating an ecommerce website that eases him to create more sales opportunities and marketplace. He went through the solution was the computer, the internet and ecommerce, but he was not much familiar with all these technologies.
Textile Handicraft
After all, he met an ecommerce web developer, who shared some useful steps to create an ecommerce website as follows to him…
The internet and Ecommerce are the perfect solutions to sell the goods and services of any kind. We all know this, and it requires having an ecommerce site that visibly stores all these products with the ease of good design, quality products and the essential SEO factors.
People expect something different from each class of online business...
  • People prefer to buy the textile handcrafting materials once they feel and touch it, so when it goes online, make sure about the quality of images that displays these kinds of products.
  • Branded products, e.g. Raymond's suits that people orders without feeling.
  • Licensed Software – it requires having the best after-sale customer support.
  • Banking products and services – the site rendering these products and services should provide high level of security of the data collected from the potential customers.
As an Entrepreneur…
It is not required to have computer skills but a little knowledge in web designing, SEO ease you to negotiate with the webmaster. If you already have some ideas about placement and promotion regarding the products, it should get several estimates and accept that which is closest to what you really want to sell and in what quantities.
E-commerce Website Design
Quote for an e-commerce website…
When you quote for ecommerce website designing, it is also essential to know the resources of the company that will design your ecommerce site and put it online. Indeed, the variety is required. On the net, you can end up with many ecommerce sites that are curiously similar in design.
Offer piece of mind…
One-step is to prefer the name of its domain and its extension. A short name is certainly much more catchy and memorable. We must also think about the future consumers and offer them peace of mind with respect to the payments mode, procedures and resources.
Offer more security…
Like any merchant, an ecommerce site is subject to the particular terms and conditions e.g. price, mode of delivery, return. They are clear and precise so the customers have been confident when buying something from your store. One can easily contact the ecommerce site representative via email or phone. The images that go along with the products must be professional. The product description should not delude the consumer to create a mistake. Make sure about the pricing, tax and other charges to the product at the shopping cart level.
Lastly, advertising…
In order to attract more customers, one best way is to build a blog with the site to keep informing your customers about the new products' launch, discount, coupons, etc. The next is to list your site into the top directories for better visibility of your site into the search engine. Offer and increase the newsletter subscribers to build a customer loyalty.
Therefore, creating an ecommerce site takes time, investment and particularly the frequent updates!

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