How to Target Millennials with M-Commerce This Holiday Season
Target
the Millennials is the new buzzword in the eCommerce world?
Millennials? Doesn't that ring a bell for you? Okay.
Millennials is
used in reference to the digitally-driven American teenagers
and
twenty-somethings who have become prime new targets of
eCommerce
marketers. And if you happen to run an eCommerce store that's
targeted toward the millennial generation, then it's time to
make
your site mobile-optimized.
Here
are three key considerations when optimizing your website for
mobile:
1.
Spotlight
On The Site:
With
the millennials going mobile crazy, Google doesn't wish to
disappoint
them. The search engine giant recently announced that mobile
site
optimization has to be factored in if websites really want to
make it
big on mobile rankings.
Important
Takeaways:
-
Observe it's best practices on smartphone-optimized websites.
-
If responsive design doesn't work for you, Google supports dynamically-served HTML.
-
Flat, clean and simple website design
-
Improve page load times.
For
websites that are not mobile-ready, it's recommended to focus on
introducing small changes to the revenue-driving pages and
custom
landing pages.
And
also use Google Analytics “Speed Suggestions” report to figure
out those pages that are not doing well, and use PageSpeed
Insights
tool to address the critical issues.
2.
Spotlight
On The Content:
Google's
killer Hummingbird algorithm helps mobile users search faster
and
better. Their conversational queries are addressed on the go.
With
countdown for holiday season starting, it becomes all the more
important to produce content with upcoming seasonal offers for
mobile-optimized landing pages.
-
Create categories and optimize content for each category.
-
Craft creative landing page content, using holiday keyword trends and by introducing offers that could be social or local.
-
Avoid flash on your landing pages for it's not supported by mobile.
-
Succinct content, as mobile users wish to access what they need quickly.
-
Make the most of social media: tweet about products, generate blog posts, link and optimize landing pages.
-
Craft original content for social media.
-
Link and also optimize your landing pages around short-term/holiday conversion campaigns.
Though
the average conversion
rate of
a desktop is slightly better (1.0% for desktop and 0.3 for
smartphones) than smartphones, the purchase cycle is fairly
quick for
mobile searchers. According to Google research, 81 percent of
conversions happen within 5 hours. And more importantly, the
entertainment and media industry have better conversion rate
on
mobiles than desktops.
Find
out what the customer does with his mobile? Do they email stuff
to
themselves to review later? Do they use it to compare items? Do
they
use it for making fast purchases? Tailor mobile capabilities to
address their needs immediate and/or long. These needs may
evolve as
the holiday season grows closer.
Make
use of video content. It's a well-acknowledged fact that
entertainment and media industries using video content have more
conversions on mobile than desktop.
Track
mobile’s
role in analytics, given that every mobile search leads to
meaningful outcomes, such as sharing information on the page,
calling
businesses or checking out the physical store.
.png)
Posts
"Li & Fung has all the capabilities needed to be a
ReplyDeletesuccessful brand owner; top-notch knowledge of market trends, world-class
capabilities in product design, sourcing, logistics, retailer relationships and
distribution."
Check fmcgbook.com for more details.
Thanks for the post you posted for your readers. I think creating an eCommerce website with amazon webstore design will help the small and medium business owners to grab the millennial. And the site should be made with responsive wen design.
ReplyDeleteSource: http://www.v-xplore.com/amazon-webstore/