5 Top eCommerce Trends For 2014

With the passage of time, eCommerce is getting more advanced and sophisticated. Just take this year's Super Bowl as an example. NFL conducted massive location-based marketing campaign in which the league's wireless transmitters interacted with fans' smartphones. The result: fans could find all the information, including hot dog stalls and T-shirt shops, with a push of a button. If you want to remain a front runner in this made race of eCommerce, you have to offer something outstanding in terms of shopping experience. You have to know what will work in the short term as well as in the long term. Let's have a look at the top five eCommerce trends that will drive 2014.
 
Mobile

Gone are the days when having an eCommerce presence was an option. On Black Friday 2013, 40% of the online sales were from mobile devices. And these numbers are expected to double in 2014. In light of this information, it would be no wonder if location-based marketing takes off like a rocket. To stay on the top of the competition, you will have to look for ways to optimize the store/website for mobile devices. And when we talk about optimization, we are talking about each and every element, starting from layout to design to content to checkout process.

Personalization

One of the ways to triumph over the competition is by offering highly personalized shopping experience to the users. With the use of 3D printing, you can create attractive and unique designs that appeal to the target audience. You can also utilize past sales data and shopping history of the customers to create customized deals and offers for them. It's even possible to create various versions of home pages that will be rendered depending on the location of the user. For example, you can create one look for New York users and another for California users.

Less options

Years of study has revealed that although customers have spent hours at end to browse through various options and compare products, once they have found what they need, they order it and move on to something else. Businesses have already started focusing less on browsing and more on helping customers find what they were looking for. Hence, extra clutter is being replaced by meaningful content that can help users make better buying decision.

Low latency

As computers and smartphones become more advanced and efficient, internet gets faster. And as internet gets faster, the user's tolerance for high loading speed becomes less. So if any website is taking ages to load, users will simply abandon them. Businesses have started realizing this and so they are adopting responsive web designs and adaptive web designs to make their websites faster and sleeker. To manage the costs, businesses have even started creating layers of data to keep the most important data on faster hardware such as flash storage, and less relevant data on cheaper hardware such as hard disks.

Outstanding customer experience

Unless you keep your customers happy, it's impossible to survive in the eCommerce rat race. And to keep customers happy, you have to offer outstanding customer experience through engaging and interesting content, additional services and easy-to-use features.

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