MCommerce as an alternative of Ecommerce

So far we have discussed several topics on E-commerce. Like, infographics screening history of electronic commerce, reviewed e-commerce storefronts, best practices on ecommerce – I and II, shopping cart as a heart of ecommerce, etc. Ecommerce has become a universal platform for small business today. In  anticipation of the introduction and growing use of smartphones, retailers have no other alternative for an ecommerce than this. But, thanks to Apple and other smartphones providers for providing new resources (MCommerce) to the retailers for marketing and selling their products and ideas through mobiles.

Let’s take an example of [hiding store name for privacy] – selling hair, cosmetics and beauty products online.

Total Visits from Mobile:

Total Visits by Mobile
Have you seen above screenshot?
Mobile Commerce
There are 298,135 visits acquired by different Mobile devices, which is almost 24% of total traffic acquired. Let’s compare other metrics, pages/visit, avg. visit duration, % new visits and bounce rate. Except bounce rate, the other metrics are almost same. It means that above engagement and consumers’ behavior confirms that people like to search, review and purchase products directly from their mobile. It is simple facts that countries have more Smartphone users have more insight and engagement in MCommerce and provide more scope of mobile application development for presenting their ideas through exciting mobile phone applications and utilities for better shopping experience. Here is a nice tool by Google to test your website that how it looks on a Smartphone. If you do not have enough budgets, you can use Google’s services to build a mobile site for free.

Let’s distribute above visits between Top 10 Mobile Devices as seen below:

Visits by Mobile Devices:
Visits by Mobile Devices
 Source: Google Analytics

Have you noticed bounce rates on above screenshots?
  • Visits via Personal Computers – 12,35,275 – Bounce Rate55.93%
  • Visits via Tablet, iPad – 100,696 – Bounce Rate – 57.63%
  • Visits via Mobile Device, iPhone – 110,899 – Bounce Rate – 69.51%
It’s clear that Mobile Device have more bounce visits than other devices and the reason could be size of the screen, so still it’s not an end of the era of traditional Ecommerce!

So, what else can be concluded from above facts and figures?
  • That people are using mobile for Shopping and it is growing eventually.
  • The technologies used in Mobile can do everything today that your personal computer can. 
  • You can go online and access any mobile friendly website and mobile apps directly.
  • You can also review product video and read review for any product before purchasing.
  • Comparisons shopping sites and social shopping search engines is giving you more options for products, pricing and other features to compare directly from your mobile.
  • Retailers have to adopt and keep eye on mobile technology for their business to grow.
  • Get more and quick response to the discounts, coupons and other offering available online.
  • Sharing and marketing QR code of your store in line with the product is a great idea.
  • Social networks – Facebook, Twitter, Google+ etc, have been more accessing on Mobile, build your profile in these networks to find potential customers and keep engaging with them.
That’s all from our side. Let’s provide your feedback on this topic.
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Lift your store with Open Source Customization

You can navigate to sixth Para for Open Source Ecommerce; only if you are familiar with Ecommerce else you can continue with reading. Options are large enough to design and develop an Ecommerce Website. Since the evolution of an ecommerce, it has been mounting worldwide. In the beginning the platforms were very poor and it can not able to hold up to large products. It was look like a typical website. Ever-increasing its capability to handle large no. of products has opened numerous opportunities for small businesses across the globe. Countries like USA and UK lead top ecommerce businesses on the whole. It’s not only the reason that People from these countries prefer online shopping; it’s also about their contribution into the growth of e-Commerce.

Open Source Ecommerce Solutions
Website is the medium to go your business online. E-commerce is a sort of website that typically known as an online store or online shop or outlet. Generally retailers have no plan what platform has vital to build an ecommerce website; thus they have to consult a professional ecommerce website developer. An Ecommerce Consultant can give an advice to which platform go well with their business products to be sold on.

Depending on the products, you can decide an option to develop an e-commerce store for your business to bring into being.

We figured out the three ways and each has its own significance, features and benefits:
  • Storefronts (Yahoo Store, eBay Store Design, Amazon Webstore, etc.)
  • Programming Languages (Asp.Net, PHP and Java)
  • Open Source Platform (Magento Ecommerce, Zen Cart, osCommerce, etc.)
We are here to talk in more about Open Source Ecommerce Solutions. Click on Storefronts and Programming Languages for Ecommerce Development, to get an idea of what features and benefits they offer to you as well as to the customers. 

Ok, Ydeveloper has recently added a new page in – it’s about Open Source Customization. If you do not know what it means, then it says free resources to design and develop an e-commerce outlet. Not to worry if you are not familiar with how a store can be managed. How shopping cart works, how inventory can be handled? These are all areas you can customize according to your requirement.

There are two benefits of using an open source platforms, first it saves time and money and next it is more cost effective.

Other benefits are as follows:
  • Solutions provide right to modify it
  • Integrate third party software and apps to make it more advance
  • Reduces development time and cost up to 40%
  • Technical support for maintenance and enhancement
  • Customizing templates
  • Availability of large pool of source code over the internet
When you search for list of best open source e-commerce platforms, you get confused. After a small research, you can’t come up with a solution that you can use for your business.

Find which platform best fits for each requirement as follows:
  • For CMS and Blogging – Drupal, Joomla and WordPress
  • For Shopping Cart Solution – X-Cart, AbleCommerce, Asp.Net Storefront
  • For Store Management – Zen Cart, osCommerce, Magento
  • For Web Application Framework – Ruby on Rails, CakePHP
  • For Forums – phpBB
Share your practical experience, if you have ever used anyone of an above open source eCommerce environment, about its use, flexibility, seo friendliness, etc.