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Showing posts with label ecommerce seo. Show all posts
Showing posts with label ecommerce seo. Show all posts

Little Story will advise you to create an Ecommerce Site

Posted by Unknown December 5, 2011 2 comments
Before we start, let's share me a little story of my friend with you. The story is something about the creation of an ecommerce website, which will motivate you. His mother was outstanding in textile handcrafting. In a small town where they were living, all the handcrafted textiles were very popular and sold easily. However, my friend was not happy with this limited sales opportunity. He was thinking; why we could not nationalize our craft business throughout the internet? His thought was an excellent, and somebody advised him to enter the ecommerce business by creating an ecommerce website that eases him to create more sales opportunities and marketplace. He went through the solution was the computer, the internet and ecommerce, but he was not much familiar with all these technologies.
Textile Handicraft
After all, he met an ecommerce web developer, who shared some useful steps to create an ecommerce website as follows to him…
The internet and Ecommerce are the perfect solutions to sell the goods and services of any kind. We all know this, and it requires having an ecommerce site that visibly stores all these products with the ease of good design, quality products and the essential SEO factors.
People expect something different from each class of online business...
  • People prefer to buy the textile handcrafting materials once they feel and touch it, so when it goes online, make sure about the quality of images that displays these kinds of products.
  • Branded products, e.g. Raymond's suits that people orders without feeling.
  • Licensed Software – it requires having the best after-sale customer support.
  • Banking products and services – the site rendering these products and services should provide high level of security of the data collected from the potential customers.
As an Entrepreneur…
It is not required to have computer skills but a little knowledge in web designing, SEO ease you to negotiate with the webmaster. If you already have some ideas about placement and promotion regarding the products, it should get several estimates and accept that which is closest to what you really want to sell and in what quantities.
E-commerce Website Design
Quote for an e-commerce website…
When you quote for ecommerce website designing, it is also essential to know the resources of the company that will design your ecommerce site and put it online. Indeed, the variety is required. On the net, you can end up with many ecommerce sites that are curiously similar in design.
Offer piece of mind…
One-step is to prefer the name of its domain and its extension. A short name is certainly much more catchy and memorable. We must also think about the future consumers and offer them peace of mind with respect to the payments mode, procedures and resources.
Offer more security…
Like any merchant, an ecommerce site is subject to the particular terms and conditions e.g. price, mode of delivery, return. They are clear and precise so the customers have been confident when buying something from your store. One can easily contact the ecommerce site representative via email or phone. The images that go along with the products must be professional. The product description should not delude the consumer to create a mistake. Make sure about the pricing, tax and other charges to the product at the shopping cart level.
Lastly, advertising…
In order to attract more customers, one best way is to build a blog with the site to keep informing your customers about the new products' launch, discount, coupons, etc. The next is to list your site into the top directories for better visibility of your site into the search engine. Offer and increase the newsletter subscribers to build a customer loyalty.
Therefore, creating an ecommerce site takes time, investment and particularly the frequent updates!

Four Ecommerce Best Practices for 2011 – II

Posted by Unknown November 16, 2011 2 comments
Hope you like Four Ecommerce Best Practices for 2011 – I, if you have gone through. It contains best practices for ecommerce website design (index page, global, customer services) to increase the conversion.
This is the second part, and it is all about the best practices for ecommerce website promotion - on-site and offsite. Many times, you may have heard about the terms, Ecommerce Marketing, Ecommerce SEO, SEO tips for Ecommerce Site, etc. This post is exactly focusing on the areas that are directly or indirectly responsible for the promotion of an ecommerce website. I have determined some areas that can best fit into the category of Marketing and Technical.
Best Practices for E-commerce Website Promotion:
  • Marketing
  • Technical
Let’s start with first,
Marketing (off site):
  • Landing page creation – You can create and optimize landing pages for each category or each primary keyword that best described your products, which will especially help in your PPC campaign as well.  You can after analyze which pages have most conversion.
  • Targeting keywords for your products – This is truly difficult part for any site owner. You can use keyword research tool and identify the best suits of keywords for the products, whether it could be the short tail or long tail. You can also use the synonyms of the keywords based on Latent Semantic Method, which describe to contain keywords related to a particular keyword, e.g. Ecommerce, E-commerce, Electronic Commerce, SEO, Search Engine Optimization, etc.
  • Set up a blog to the site – Why is it necessary to have a blog for an ecommerce website? The answer is to gather the people of having interested to find more information, resources about the products or services, which you are selling. Post at least once in a week in the blog with the targeting keywords in titles and the content. Make sure your blog post title should be attractive. You can even link out from the blog post to the top category, landing or product page of your ecommerce website.
  • Follow up surveys – Send out the survey forms to your existing customers to know their behavior about your ecommerce website, products and services.
  • Send an email newsletter – This is the best and affordable way to keep communicating with your existing customers via sending the newsletter, which includes the promotional offers, coupons, discounts, etc. Even you can highlight the new products with their features.
  • Create Facebook page – Facebook fan page is one of the excellent way to build friends, fans for your store by the references of your existing customers. You can share the special offers also.
  • Create a Twitter account – Twitter is a micro blogging in which you can quickly announce the special offerings, introduce new products, features products, etc. to your existing customers.
Technical (on site):
  • Accessible in multiple browsers – Make sure that your ecommerce website work perfectly in all major browsers, e.g. Firefox, Chrome, Safari, and IE, etc.
  • Multiple sorting to navigation (color, size, gender etc.) – Sometimes people leave your site as they cannot able to find out the product of their choice. The best solution is to provide sorting option in the home page that distributes all the products by color, size, gender etc.
  • Keywords in title tag – Make sure to include targeting keywords and brands in the title, which are not more than 65 characters.
  • Keywords in Meta tags – Recent algorithm changes suggest that there will be no more impact of Meta description to the ranking henceforth. You can now include the targeting keywords relevant to the content.
  • RSS feeds – Two areas you can use RSS feed in your site, Product, Category page and Blog. It informs your shoppers if they subscribed to the product feed about the new product. They can also subscribe to the blog to keep updating with the products of your ecommerce website.
  • Keywords worthy and easy to understand URLs – Make sure to include keyword in your URL with underscore “_” sign. You can remove the unnecessary stings of numbers and letters from the URL so that it makes easy for human to read.
  • Image optimization – Make sure the images are in good quality and perfect in size. If you want to show a product, use jpg. For logo, you can use png or gif format.
  • Use “title” and “alt” attributes in your image – For better visibility and usability of your product image in search engines, you can use keywords in “title” tag (link source) and “alt” tag (image source).
If you have more ideas about ecommerce website promotion, you can share them in the comments.
In our next post, you will find the best practices for product pages.

3-Things you must need to know about SEO for Ecommerce

Posted by Unknown September 16, 2011 9 comments
It's 21st century, and we all know why the search engines have become essentials to our day-to-day life. Those who are connected with the internet, once in a day access the Google or other search engines to search something. They may search best resources of learning, shopping, working, travelling and much more. If someone goes for searching best resources for online shopping, they find 10 best ecommerce websites on search engines. Now, the three things that you must need to know about SEO for Ecommerce start from here, first they notice a title of website showing on SERP if it contains exactly what they are looking for or not, which is an important factor for search engine too to rank high.
The next two things are related to off page search engine optimization process, building quality inbound links and optimizing your site getting it visible in major social networks. Everything that we are here talking about is for the small-business owners or retailers who want to see their ecommerce store on first page of the Google or other search engines.
I am sure that now you are exciting to know more about three things in details that are the part of SEO Friendly Ecommerce, so let’s start… 
Website Title Optimization: A part of on page SEO process...
If you already set up a breadcrumb to your ecommerce site, then it will be easy for you to define the title of each page of your ecommerce website, whether it is a landing page, category page, product page or any other promotional page. In the category page, you should contain your business brand name within title and for product page; you must contain the brand name of the product you are selling. e.g.
Category page title should be,
Sunglasses | Designer Sunglasses | Your Brand Name
Product page title should be,
Ray-Ban Sunglasses | Designer Ray-ban Sunglasses | Your Brand Name
Link building: A part of off page SEO process...
Quality Inbound links are the second essential factors for ranking in search engines. Many ways that you can use to request a link to your site. Go for a natural way. E.g. if you are an online retailer of sunglasses, you can find out the blog perusing information of sunglasses and commenting on their interesting blog post with your website link. This is called blog commenting. Other ways are directory submission, write an article with unique and interesting content and submit them to major article directories.
To know more, click on Search Engine Optimization to see what we offer in link building services for ecommerce website. 
Social Media Optimization: Building Social Network and Sharing to Social Bookmarking...
Social Media Optimization process is all about building friend, fans and followers of your online business using Facebook page and Twitter. Share all the updates of what you are selling, your promotional offering, free shipping, etc. to your Facebook and twitter. Additionally, you can share to major social news and bookmarking sites. E.g. Delicious, Digg etc.

How Site Search Tool improves Ecommerce Website Conversion

Posted by Unknown July 14, 2011 3 comments
Have you ever heard about Interactive Marketing? If not, then it is the very interesting topic to explore today. We all know what internet marketing is. On the other hand, we use interactive marketing to approach any customer directly especially to the ecommerce websites. The Amazon is the best example of this. We use tools like Search Engine Optimization (SEO), Email Marketing, and Social Media Optimization as a part of Internet Marketing process. What if we go for interactive marketing? Are there any tool? The answer is yes and it is Site Search Tool. It is going to be an essential part of any Ecommerce website, and I believe that an ecommerce website is incomplete without this ecommerce technology.

Let us see why Site Search results are most influencing. We take an example of Amazon. People around the world explore Amazon and its site search tool to find the products or services they are looking for. In the same time, Amazon collects their preferences and provides the best possible results. At the end of the process and based on the preferences, they contact customer and offer them discounts, coupons, free shipping, etc. This is called the Interactive Marketing.

Amazon Site SearchWe do Ecommerce Marketing or Ecommerce SEO to get the attention of people and driving the traffic and on-site search tool help these people to convert into the customers. Search Engine Optimization (SEO) performs a significant part in gathering people to your Ecommerce Website, but your success is more likely to be decided by the Site Search tool you provide then it is by optimizing search engine results. If your shopper cannot find what they are searching for, or if it takes too much time and effort, then the consumer can leave your site or likely to go to another place. At the same time, if you have implemented an onsite search function that extracts the pages precisely same as the user is looking for, then the chances of conversion are higher. You can get advice from the company offering Ecommerce Solution before implementing such function. To know more about how site search tool improves ecommerce website conversion, just call to toll free no. 888-828-9864, if you are from any part of United States.

The second advantage of having onsite search is that you have huge data of customer preferences in the form of keywords. Key phrases related to the products or services you are selling, which you can extract from Google Analytics also. You can analyze all these queries periodically and based on that you request your ecommerce website developer to build site search results that provide perfect web pages.

Google Analytics >> Content >> Site Search…
Google Analytics Site SearchThe big confrontation with Site Search (or any search) is that possibilities or shoppers do not always typically search for stuff the way you assume. Not only do you have to bestow mistyping and misspelling, but brand names vs. general terms, diversities in kind of model and product names, and so on.

There are loads of eminent site search tools are available, which includes,

1. Learning Search from SLI Systems
2. Endeca Latitude
3. SearchSpring
4. Adobe Search&Promote (formerly from Omniture)
5. BayNote
6. PicoSearch
7. Nextopia
8. Fusionbot
9. jrank
10. CyberSiteSearch
11. atomz

How Social Shopping Sites Can Boost your Ecommerce Website Sales

Posted by Unknown May 19, 2011 0 comments
Let’s see what is the social shopping site and how they can help an ecommerce website owner or any online business retailer to boost their sales. Social shopping provides a way for buyers and sellers to interact in a more obvious manner. Newer interpretations of social shopping sites depend on recommendations of friends to boost sales. The concept of today’s social shopping is not the new; it has become advanced now. The rise in the internet and smart phone users have performed the key role gathering the community of people who typically have been interested in making friends and fans for the social purpose.

Sometimes, it is hard to promote each product of the ecommerce websites that comprise the large number of products. In this case, the standard ecommerce seo and link building tactics are not worked. Social Media's tools like Facebook and Twitter are other ways to share the product instantly to the Facebook page and Twitter profile of your business. Did you get the benefit from these yet? I am sure your response will be NO because people mostly desire to be a fan of the popular brands like Coca Cola, McDonalds', etc. They like to discuss more about this product, but what if you own a store, have a collection of sunglasses, and expecting the large numbers of people to come and visit your ecommerce online store.

When visitors reach to any Social Shopping site, they are inspired to:
  • Find extreme deals from sellers you can trust;
  • Share what your friends are purchasing and selling;
  • Share deals you find with friends and reserve more.
Advantages of Social Shopping:

Advantages to Online Retail Merchants:

Social shopping provides benefits to retail merchants in that these websites not only reins the power of user reviews and suggestions of products, but also share facts about users with retail merchants. Recommendations from friends add authenticity to the value of a brand or product seeing that they come from a trustworthy source, which can effect in more sales.

Advantages to Online Shoppers:

The online shoppers have the greatest benefits to use social shopping sites. It offers a platform where they can build and share their wish list, find products they did not know subsisted, exchange shopping tips with others, make versed buying decisions, and even disclose their sense of style.

Now, let us start with the following Five Social Shopping Sites - A part of ecommerce marketing strategy.
1. Kaboodle
2. Wists
3. Stylehives
4. StyleFeeder
5. Addoway
6.Blippy
To the retailers: create profile, submit most selling product of your ecommerce site to one of site from an above list, and get the buyers!

To the shoppers: visit all above websites and find the products of your choice!

Revealing Important SEO Factors for Ecommerce Website

Posted by Unknown April 21, 2011 8 comments
When the evolution of Ecommerce Websites was started, there were few players in the market. There was no competition at all. It has been increased since the ecommerce industry growing year by year. Growth of the Internet and the evolution of Search Engines have inspired many small and large business owners to come into the ecommerce business. Now, the competition level rises in a way that it has become a dream for the online ecommerce storeowner to get top position in major search engines like Google.

Lack of ecommerce search engine optimization knowledge, the online retailers may lose the opportunity of getting higher sales. Even, they pay out a lot on the ecommerce website designing and PPC campaigns. They fail to increase the visitors. Throughout the research of couples of days, I can be able to figure out some organic SEO factors, which is spotlighted in this post.

In terms of its importance, all the SEO factors grouped in three different categories, High, Medium and Low. If you have a small budget for ecommerce marketing, then optimizing your ecommerce website with following scattering ecommerce SEO tips will confidently help you to boost the search engine traffic.

White Hat SEO Factors for Ecommerce Website Optimization:

High Importance:
  • Keyword in URL
  • Keyword in Domain Name
  • Keyword in Title Tag
  • Keyword in Link to Site pages [Anchor Text]
  • Keyword H1, H2 and H3 tag
  • Outgoing Link Anchor Text
  • Freshness of Pages – Newer is better
  • Site Listed in other Directories [DMOZ, BOTW etc.]
  • Links from ‘Expert’ Site
  • Directory Submission
  • Article Submission
  • Anchor text of inbound link to you
  • Age of Site
Medium Importance:
  • Social Bookmarking
  • Press Release Submission
  • Keyword in Description – Meta Tag
  • Keyword Font Size and Style
  • Keyword Proximity
  • Keyword Prominence
  • Keyword in Alt Tag
Low Importance:
  • Keyword in Keyword Meta Tag
  • Keyword Density in Body Text
  • Individual Keyword Density
Click on the below image to see it large...


Contact our Ecommerce SEO Experts to get more advice and tips!

Follow Simple Steps to Make Your Ecommerce Site Better

Posted by Unknown March 10, 2011 7 comments
It is easy for anyone to design and develop an e-commerce website but what next? Do you think that the website you developed will perform better in major search engine like Google, Yahoo, etc? You need to follow some search engine guideline and keep in mind your target audience. I am here to share you some simple steps, which are the part of an e-commerce seo that you should be kept in your mind while designing and developing an online store. It is like checklist that you can proceed once upon you finished all the process of an ecommerce website development. Based on some of the top ecommerce consultants' suggestions and recommendations, we create a simple checklist to perform and make a better position of your ecommerce site into Google and other top search engines, which is as follows.

There are mainly three areas that you can considers,
  1. On-page: Everything that is related to coding and content of your ecommerce website.
  2. Sitewide: The categorization, navigation, and entire structure of internal and external linking that you have used in your website.
  3. Off-site: Creating more Back links or it is also called, inbound links, which is not in your control but you can create an effective link building strategy to get maximum quality inbound links.
ON PAGE OPTIMIZATION – OPTIMIZING CODE AND CONTENT ON YOUR SITE
  • Length of Title, Meta Description and Keywords
  • Include primary keyword according to the web-page content into Title and Meta Tags
  • Make Sure Keyword Density of a particular keyword up to 2-4%
  • Use proper key phrase in heading (h1 to h6) tags
  • Use your targeting keyword in first Para of content in your body area
  • Highlights popular key phrases or some words with bold, italics or underline
  • Do not stuff keyword anywhere in your website
  • Do not forget to set ALT image tag to the images
  • Make sure your content should be user-friendly with some illustrations if necessary
  • Use dash and primary keyword in your URL name
WEBSITE OPTIMIZATION – CREATE SEO FRIENDLY ECOMMERCE WEBSITE
  • Domain name will be unique (e.g. www.domain.com OR domain.com)
  • Do not use index.html at the end of your home page.
  • URL should include a particular keyword e.g. http://mydomain.com/keyword-name.html than this way, http://mydomain.com/xyz.php?topic-12345
  • Use static text links for linking. Do not use JavaScript, Flash, Frames or Table more in your content.
  • Use anchor text for target key phrase has URL consistent with that keyword
  • If you own a blog in same domain, link your blog using some targeting key phrase in your web pages
  • In case of external link Use No Follow, tag for search engine restriction.
OFF-SITE SEO OPTIMIZATION – EFFECTIVE AND QUALITY LINK BUILDING STRATEGY
  • Create XML Sitemap and submit it to Google and other search engines.
  • Submit your website to major Search Engines like Google, Yahoo, Bing etc.
  • Submit your website to some popular directories like DMOZ, Yahoo Directory, BOTW etc.
  • Participate in top forums of your industry to get major exposure
  • Write a news related to your product, service or industry and submit it to major press release website
  • Write article covering your targeting keywords and links and submit it to article submission sites e.g. Ezine Article, Article Dashboard etc.
  • Create a blog, like Ydeveloper blog, write a post regularly and submit this blog to major blog directories.
  • If you have mailing list of your loyal customers then do Email Marketing by offering some discounts, coupon during festivals.
  • Do not participate in link exchange and reciprocal link program
  • Create an effective link building strategy by maintaining quality and quantity both
Find the back links of your competitors and add the elements of link building as they are focusing
Huh! It is not finished. There are still a lot of stuffs regarding ecommerce marketing that you will find elsewhere. What I am suggesting, do some research and analysis before you start promoting your ecommerce website, come up with a strong internet marketing strategy to stay in the top and build a reputation in the highly competitive market.

Why to Hire SEO Friendly eCommerce Solution

Posted by Unknown February 28, 2011 2 comments
Increasing popularity of customized ecommerce websites all over the world will undeniably increase the competition also. There are three top sources of getting traffic to e-commerce website, Direct, Referrals and Search Engine. Not optimizing your website for major search engines, like Google, Yahoo and Bing mean to lose 70% of traffic to your website. The solution is to design a SEO Friendly eCommerce websites, which mean to have all the onsite and offsite elements of that website should be well optimized. Title, Meta, Product Details, Keyword Rich Content, Sitemap submission to Search Engine, etc., whereas offsite SEO elements or link building is to process of submitting your website to top directories, social bookmarking sites, relevant forums, articles, press release, search engine submission, etc. To create the brand value of your business, aggressively use the blogging and social media tools like Facebook and Twitter.

For ecommerce solution, the difficulty is that the ecommerce website does not contain all the keyword in the details of a particular products onsite. Therefore, search engine cannot easily find your keyword and you will not get the top position for that keyword. There are certain aspects like unique title tag, navigation, sitemap etc, which will be proper and should follow all the guidelines that a Search Engine friendly website must have. It does not matter you create an ecommerce web design in asp.net, PHP or Java but it should fulfill all the requirements of the ecommerce SEO. In Custom ecommerce website, all the onsite seo elements can be set up easily but in case of the open source ecommerce platform such as Magento, Drupal, X-Cart is not as easy as customized ecommerce platforms.

A set of work can also be ended on social networks. The social media have given a numbers of prospects for website optimization and the end user can recognize forums attainable over there ensuring these possibilities smoothly. They can also be exchanged in when the time and need arise. The social scale puts forward a set of an extent for websites to flourish and their impressive control will protect that the work done on them not at any time proceeds unpaid or unrecorded. It is essential to make the ecommerce development portal a search engine friendly website for it has to be acknowledged, read well so that the inflow of business relics stable as ever.

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