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Showing posts with label boost ecommerce revenue. Show all posts
Showing posts with label boost ecommerce revenue. Show all posts

5 Smashing Tips For Small Retail eCommerce Sites To Boost Sales

Posted by Unknown December 2, 2014 1 comment
Retailers are already fretting about holidays to come in 2014. Black Friday, Cyber Monday, Christmas are on the boards. Per Business2Community, US sales reached $2.29 billion on Cyber Monday 2013. In 2014, shoppers are expected to spend 44% of their shopping time online – up from 2013. This means, small eCommerce merchants have lot of opportunity to increase their sales by leaps and bounds. If you are thinking how you are going to beat big guys such as Amazon and Overstock.com, don’t. You just have to implement the following five tips to reach your goal immediately:
5 Smashing Tips For Small eCommerce Stores To Boost Sales
1. Unique marketing strategies: You need to be innovative with your marketing strategies. You need to implement those strategies that eCommerce giants such as Amazon don’t. One such tactic is to include a blog on the store that offers useful information to your target audience. You just need to identify your target customer and understand their needs. For example, if you are having a store that offer sports accessories, blog about basketball and football. Talk about different types of gear that’s required. When consumers are flooded with discount coupons, offer something unique to them that helps them make better shopping choices.

2. Be original: Black Friday and Cyber Monday is the right time to showcase your originality. Instead of offering insane discounts and combo offers, launch a new product that only you are offering. This is especially advantageous if those products aren't offered by Amazon. In short, position your store as a specialty store to gain recognition and credibility.

3. Shipping threshold: Don’t try to compete with Amazon’s shipping discounts. They are infeasible for small eCommerce merchants. If you want to offer some kind of “deal” with shipping, then set an order threshold. For example, you can design promotional campaigns offering free shipping over orders worth $30.

4. Personally connect with customers: Do what big eCommerce stores can’t do: personal connection with the customers. Reach out your customer base and know them at a more personal level. Offer them personalized shopping experience and customer support during holidays because your customers just don’t pay for the product. They pay for the entire shopping experience.

5. Don’t annoy your current customers: Just don’t overdo email marketing. It’s really annoying to receive 10 emails in a week from your favorite online store. If you are having a niche store, better connect with your customers personally and discuss how you can improve their shopping experience in the upcoming holiday.

Do you want to know what else you can do to push your sales up this holiday season? Contact Ydeveloper. Our expert digital marketers will devise a special campaign for your business.

5 Tips to Boost Your eCommerce Revenues

Posted by Unknown May 13, 2014 7 comments
eCommerce industry is expanding by leaps and bounds. There’s no two ways about it. More shoppers are turning to online sources for information before making a decision of buy offline. According to a recent MIT study, 80% of store shoppers checked prices online and one-third accessed the price information through their mobile devices while they were browsing in the physical stores.
How to Increase eCommerce Sales

Many shoppers visit brick-and-mortar store when they want to see their online choices in the flesh before buying it.
You can use the following tips to leverage this evolving trend and boost the sales.

  • Merge online and offline shopping: Looking at the evolving trend of using online data while shopping in physical stores, the merging of online and offline shopping experience becomes a necessity. The omni-channel shopping structure will let the eCommerce merchants have an edge over their competitors. Let your customers order clothes online and pick it up in the store, or vice versa when something isn’t available in the store can be bought online and shipped to the customers’ home.
  • Offer the right product to the right customer: How will you feel if you visit your most frequented store and get treated like a new customer? Baffled, right? So don’t make your customers feel the same way. Instead, have a look at the customer’s past shopping history and direct them toward the page/section that interests them the most. This will be specifically helpful for those shoppers who want to browse less and find more.
  • Leverage data: If you wish to stop your customers from going to the competitors, you can do so by using location-based technology that will tell you where your shopper is. Once you get this information, you can send attractive offers to them before they finalize the purchase at your competitor’s store.
  • Use mobile: According to the Custora High-Growth eCommerce Index, 40% of online shopping during Black Friday 2013 was done through mobile devices. So make your designs optimal that can be rendered on any device, including tablet and smartphones. Create apps that encourage sharing of product information.
  • Customization: Personalization is the key to happy customers, especially for high-end customers or big-ticket sales. So guide your customers to the exact location of their interest when they visit your online/offline store. Also, you can let your consumers modify the product you are offering according to their wish – provided you have the capabilities to execute the modifications asked for. For example, if you are selling Tees, let the customer order the color of their choice or let them add designs of their choice.
Customization is the key to boost eCommerce sales. Thus, Let's try e-Smart eCommerce Suite from Ydeveloper, a best model to increase revenue from your eCommerce website.

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