Thinking about a Concept of Multi-store for eCommerce

Sales in e-commerce are increasingly concentrated in the few industry giants. This requires in particular of smaller shops consistent business strategies - especially the focus on a few product groups or even on a single dedicated business unit.

Particularly lasting effect, the concept of multi-gate…
Multiple ecommerce store and single admin panel
According to the study results achieved among the top 1,000 multiple online shops a total turnover of around $20 billion accounted for the largest ten of them around $6.2 billion. This corresponds to a share of about 30 percent and an increase in sales of the industry giants by four percent compared to last year.

The 100 largest providers generated in the same period with $13.9 billion sales up nearly 70 percent. They increased their market share so much as 5 percent. The rest of the dwindling revenue from e-commerce remains for the ever growing number of smaller online shops. This means that more and more retailers have to share less and less revenue.

Online competition is on…

It is anticipated that in the future increasingly rely more established traders and shippers on the internet and thus increase competition. In addition, the technical development of e-commerce currently tends to favor the stationary retailer. An example of this are the apps on Internet-capable mobile phones, which ranges of local traders overlook is easy and can be compared. This "Location Based Services" opened considerably better ways to specifically address customer and make them offers that are appropriate to their particular situation.

Occupy niches with multi-store ecommerce solution…

In retail stores many years ago, the classic "mom and pop shop" were popular, but ultimately random range of retail chains and forte providers, most operators were not able to hold out the massive price pressure that has been generated, among other things due to the massive difference in the purchase quantities.

Following the same pattern now available as conventional and interchangeable online shops of small and medium scale…

For the specialization of online merchants can choose from several options. One important way is to reduce the range of shops in the area rigorously and comprehensively build the most promising product groups. Customers want to be professional advice - and this is in a time in which all the information is seemingly infinitely available, an essential resource. Instead of looking for expensive must want to find customers quickly - and get the feeling to get all the important information and have measured their investment made the best possible choice of product.

Until, some time ago mainly counted the price-performance ratio than selling point. Meanwhile, the time factor is becoming increasingly important.

2 comments :

Post a Comment

Your thoughts on this post...