Most of the ecommerce stores see their sales peak during the holiday season. Black Friday and Cyber Monday are the festivals that alone can change the fate of your store’s balance sheet. You too can make the most of these festivals by planning holiday marketing for your store without any further delay. You may redesign or optimize your store.
Following are the few tips to make your ecommerce store attractive and engaging:
Gift Guide: This guide will help your customers in making their shopping decisions. Be it buying gifts for family, friends or co-workers, the guide should offer a range of gift ideas. You can offer this guidance in the form of tutorials, blog posts or articles. You can decide the form according to the nature of your business.
Shipping Calendar: The task of buying gifts for your loved ones doesn't end with just buying. They need to know when the products will reach them. If they have opted for customization, you even need to tell them how much time the customization will take and how much time the shipment will. This will help your customers chart their shopping schedule.
Special Discounts: Of course you need to offer special discounts during Black Friday and Cyber Monday because doing otherwise would be sacrilege. If you are unwilling to offer discount on each and every product of yours, you can either create special deals or offer special discounts on selected items.
Assistance: Set yourself apart from the competition by offering instant aide to your customers. You can either add special phone numbers wherein customers can call you with their questions or you can add live chat for that.
Refresh Product Descriptions: As your store is going to see the highest number of footfalls during holidays, it would pay to refresh the product description with the latest information and customers’ reviews.