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Integrating New Google Analytics Features in your eCommerce Site

Posted by Unknown June 26, 2014 2 comments
With the rise of eCommerce industry, Google understood that users needed lot more than what it was offering. Google Analytics Integration for eCommerce traditionally focused on purchase details, including transaction details and product details, which wasn’t enough by the long shot. Consequently, Google recently introduced a host of new features that will help online merchants measure the eCommerce experience they are offering to their shoppers. Through these new features, merchants will gain insights into shopper behavior and conversions; they will be better equipped to understand how far visitors move through the sales funnel before they abandon the shopping carts and for what reason.

Let’s have a look at the features in detail.
  • Shopping analysis reports: This will help you in creating ideas about how to engage with your content, including viewing products, adding and removing shopping carts, card abandonments and completing transactions.
  • Overview and product performance reports: This section will provide you details about review and conversion rates of your various products. It will include data about how many products the average transaction includes, the average order value, refunds and information about users who added products to their shopping carts after viewing the product detail pages.
  • Affiliate code report: Through this report you can track revenue, transactions and average order value associated with affiliated sites.
  • Order coupon report: This new feature will help you track revenue, transactions and average order value for order-level coupons.
  • Product coupon report: If you want to see how effective product-level coupons are, this report will be helpful. It will offer you data in terms of revenue, unique purchases and product revenue per purchase.
  • Internal promotion report: This report is quite helpful if you want to measure the effectiveness of your internal promotions. You can track views, clicks and click-through rate for all your internal promotions.
How to get the new features?
Do you want to leverage these new features? Just follow the below-mentioned steps:
  • Implement Universal Analytics on your site
  • Use ec.js plugin to tag your site
  • Turn on enhanced eCommerce for individual views

How To Avoid Late Delivery of Products

Posted by Unknown June 17, 2014 1 comment
Usually eCommerce merchants are over the moon when they receive tons of orders. This is the case most of the times during holidays. However, just imagine you received thousands of orders for a particular product during holidays and you don't have enough inventory to fulfill all the orders. What will you do? Run helter and skelter to ship the products. Most probably you will contact all your suppliers for the extra inventory. 

How To Avoid Late Product DeliveryNow just imagine them too running out of the stock? And if you do manage to get the inventory, you will probably ship the orders very late. Then what will be your customers’ reaction? They will be definitely unhappy, and will probably won’t buy from you again. The best way to avoid this happening to you is through the use of inventory software.

With the help of an effective inventory software, you can keep track of the inventory level as well as gain real-time information about what’s in stock in which warehouse or storeroom. If you are into manufacturing, you can keep track of your work-in-progress and take an educated guess about the time span of a manufacturing cycle. You can even coordinate with your suppliers to make sure that you never run out of inventory.

If you are a manufacturer with a processing assembly, inventory management system will help you budget working hours for your employees during slack as well as peak period. You can also set production goals as well as measure the productivity of your employees.

The benefits of inventory management system are many, including:
  • Centralization of inventory and data
  • Smooth movement of products
  • Enhanced customer support
  • Synchronization of sales and inventory
  • Interlinking of multiple warehouses
  • Interlinking of multiple stores with inventory
  • Automatic alerts whenever inventory goes below the desired level
  • Integration with shipping capabilities
  • Access to historical sales data
  • And more
Are you looking for such inventory management system? If so, do consider your requirements very carefully before making any purchase. Once you know what your requirements are, compare it with the features offered by the software that you were considering to buy. If your requirements are fulfilled, then only go for that software.

Need more help to make a decision? Contact us Ydeveloper.

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