With the rise of eCommerce industry, Google understood that users needed lot more than what it was offering. Google Analytics Integration for eCommerce traditionally focused on purchase details, including transaction details and product details, which wasn’t enough by the long shot. Consequently, Google recently introduced a host of new features that will help online merchants measure the eCommerce experience they are offering to their shoppers. Through these new features, merchants will gain insights into shopper behavior and conversions; they will be better equipped to understand how far visitors move through the sales funnel before they abandon the shopping carts and for what reason.
Let’s have a look at the features in detail.
- Shopping analysis reports: This will help you in creating ideas about how to engage with your content, including viewing products, adding and removing shopping carts, card abandonments and completing transactions.
- Overview and product performance reports: This section will provide you details about review and conversion rates of your various products. It will include data about how many products the average transaction includes, the average order value, refunds and information about users who added products to their shopping carts after viewing the product detail pages.
- Affiliate code report: Through this report you can track revenue, transactions and average order value associated with affiliated sites.
- Order coupon report: This new feature will help you track revenue, transactions and average order value for order-level coupons.
- Product coupon report: If you want to see how effective product-level coupons are, this report will be helpful. It will offer you data in terms of revenue, unique purchases and product revenue per purchase.
- Internal promotion report: This report is quite helpful if you want to measure the effectiveness of your internal promotions. You can track views, clicks and click-through rate for all your internal promotions.
Do you want to leverage these new features? Just follow the below-mentioned steps:
- Implement Universal Analytics on your site
- Use ec.js plugin to tag your site
- Turn on enhanced eCommerce for individual views