Custom Ecommerce Blog by Ydeveloper

Have you ever heard about Interactive Marketing? If not, then it is the very interesting topic to explore today. We all know what internet marketing is. On the other hand, we use interactive marketing to approach any customer directly especially to the ecommerce websites. The Amazon is the best example of this. We use tools like Search Engine Optimization (SEO), Email Marketing, and Social Media Optimization as a part of Internet Marketing process. What if we go for interactive marketing? Are there any tool? The answer is yes and it is Site Search Tool. It is going to be an essential part of any Ecommerce website, and I believe that an ecommerce website is incomplete without this ecommerce technology.

Let us see why Site Search results are most influencing. We take an example of Amazon. People around the world explore Amazon and its site search tool to find the products or services they are looking for. In the same time, Amazon collects their preferences and provides the best possible results. At the end of the process and based on the preferences, they contact customer and offer them discounts, coupons, free shipping, etc. This is called the Interactive Marketing.

We do Ecommerce Marketing or Ecommerce SEO to get the attention of people and driving the traffic and on-site search tool help these people to convert into the customers. Search Engine Optimization (SEO) performs a significant part in gathering people to your Ecommerce Website, but your success is more likely to be decided by the Site Search tool you provide then it is by optimizing search engine results. If your shopper cannot find what they are searching for, or if it takes too much time and effort, then the consumer can leave your site or likely to go to another place. At the same time, if you have implemented an onsite search function that extracts the pages precisely same as the user is looking for, then the chances of conversion are higher. You can get advice from the company offering Ecommerce Solution before implementing such function. To know more about how site search tool improves ecommerce website conversion, just call to toll free no. 888-828-9864, if you are from any part of United States.

The second advantage of having onsite search is that you have huge data of customer preferences in the form of keywords. Key phrases related to the products or services you are selling, which you can extract from Google Analytics also. You can analyze all these queries periodically and based on that you request your ecommerce website developer to build site search results that provide perfect web pages.

Google Analytics >> Content >> Site Search…
The big confrontation with Site Search (or any search) is that possibilities or shoppers do not always typically search for stuff the way you assume. Not only do you have to bestow mistyping and misspelling, but brand names vs. general terms, diversities in kind of model and product names, and so on.

There are loads of eminent site search tools are available, which includes,

1. Learning Search from SLI Systems
2. Endeca Latitude
3. SearchSpring
4. Adobe Search&Promote (formerly from Omniture)
5. BayNote
6. PicoSearch
7. Nextopia
8. Fusionbot
9. jrank
10. CyberSiteSearch
11. atomz

Ecommerce websites of previous years were only corresponding with online shopping via virtual shopping carts, but leisurely and progressively the style has changed, and business organizations are now applying this channel for assorted business goal completions other than purchasing and sales. Designing and development of an ecommerce web site needs a powerful understanding and expertness in front and behind the screen solutions that benefit the staff members of the store to keep the record of the orders placed to separate customers’ information and conventionally improve the website. Various kinds of ecommerce websites are present in the marketplace, which can different your site from the typical ones. For this purpose, you call for to take benefit from an experienced ecommerce web design company, who performs the task of design complementing to the particular desires of their users.It is unusually significant to contain behind the scenes' solutions for an ecommerce website as it performs the functions of a virtual office accordingly. Website which is been designed in a professional mode includes of all crucial tools needed for running your business. According to industry specialists, the majority breeds out web design process for ecommerce consists of software solutions that can be used for placing and looking after the product pages, perpetuate the inventory cutting-edge and put aside the record of income and expenditure. Ideal software package has been proper integrated databases that ease the user to design output for every business transaction that embodies customers’ likings and habits.

Furthermore, a perfect ecommerce web design solution offers entrance to the statistics of your websites and benefits you to estimate the yield of the marketing efforts that you have granted. Most of the ecommerce web design companies offer you the models that can provide you the statistics as per industry standards, e.g. Google Analytics and export them into your reports.Rest of the story behind scenes is largely depending upon the size and nature of your organization. The responsibilities that are being distributed to the staff members are also the part of a business goal of any organization or company, and you can obtain the data of your consumers. If you are aggressively using the Google AdWords tools, then you can recommend your website developer to build a utility that keeps records of all your activities in Google Adwords and even a facility that helped them to modify the ads.

In a traditional form of shopping, people visit a nearby store, put the products of their choices into the basket and go to the payment counter to complete the payment process. On the other hand, in an online shopping, it is required to be familiar of using the Internet to find out the ecommerce website of having a shopping cart system, which is designed like a basket, usually positioned in the top right corner of a shopping store. So, I refer shopping cart like a heart of an online store.

ABOUT SHOPPING CART SOFTWARE:
The term, Ecommerce Shopping Carts Software refers to a software, system or an application that has been developed to process, calculate and record all the transactions related to particular product that people put into the cart (basket). American normally called 'Shopping Cart' and in the UK, it is generally known as a "Shopping basket".
The shopping cart system enables online shoppers to gather a list of items for purchase, represented allegorically as "placing items in the shopping cart". Upon checkout, this shopping cart typically counts a total for the order, containing shipping and handling (i.e. postage and packing) costs and the corresponding taxes, as applicable.

TWO MAIN CATEGORIES OF SHOPPING CART SOFTWARE:

Shopping cart software can be usually classified into two main categories.

Licensed Shopping Cart Software:
If you already own a web server, and you want shopping cart software, then you can download, and installed it on your web server but you need to pay a one-time fee to purchase its license. There are many free shopping cart software also available. The benefit of purchasing the license copy is to get more security and enables your shopping cart to be accessed and customized according to our server requirements.

Hosted Shopping Cart Software:
The second category of obtaining shopping cart software is the hosted services. This software cannot be downloaded. The hosting service provider is offering it by charging fees on monthly or annual basis. Some hosting service providers charge fees on a percentage of sales you made in a month or year. This service includes the customizing of shopping carts using the predefined templates it offers to enhance its look and feel.

SHOPPING CART FEATURES:

Following are the main Shopping Cart Features:

Floating Shopping Cart:

Simple Mini Cart:

Update Quantity & Check Inventory
Keep Shopping Options
Empty Shopping Cart
Wish List to cart Shipping Integration
Advanced Mini Cart
Cross Sell Products on Shopping Cart
Estimated Shipping
Save Your Shopping Cart

Hope, this post can helpful you to find the best resources on Ecommerce Shopping Carts software. You can follow this link from Wikipedia for more details on Comparison of shopping cart software.