What seven things can change the presence of Ecommerce
Seven areas we have explored in the context of online retailers and customers to make e-commerce more advanced.
For retail merchants looking forward to implement a first-to-next generation e-commerce solution or change their existing systems, there are a number of up-to-date new enhancements available. Deciding which of these will drive higher return can be difficult to even the most well-versed e-commerce practitioner, and it is smart to deliberate for modernization as not only haptic product but also as a business practice.
We have examined SEVEN such new advancements, both tactual and process-driven, that are contemporary in nowadays interactive orb, in the context of online retailers, companies that design and develop an ecommerce website and last but not least the customers.
1. Retailing through multi store:
2. Individual's experience and interaction:
3. People expect to shop directly from their iPad, iPhone:
4. Effective online Customer Service:
5. Navigation tools:
6. Video solutions:
7. Guidance to buy the products:
Keep on visiting this blog, as we are going to study each of the above areas in details and share with you later on posting this article.
Until we finish writing on the topics above, you can share your views, ideas and the other areas that have in your mind and we missed out...
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I would add an 8th to this list; Easy Returns. The most successful e-comm (internet retail) sites/companies make it easy for their customers to return goods. Online shopping is great, no lines, stores are open anytime, shop at stores around the world (eg. Marks & Spencers UK now ships to Canada & USA), etc. Ask anyone why they prefer to shop online and you'll probably get a slightly different answer, not much different than why people shop at brick and mortar locations.
ReplyDeleteAnyway, its important that the consumer have an easy return of goods, if something is not right such as the color, fit, functionality, etc. The e-comm company should supply a return shipping label and have a free returns service. Customer service, if contacted should be instructed to be pleasant, informative and accommodating for returns.
Don't forget, customers are always right. Even when they are not right, they are still right and... its the customer who pays your bills.
Not sure if this is covered by #2 but an easy way to get 'out there' and something that customers like is "like", "+1" and "share" buttons, telling their friends about the amazing deals, products or services that they have found.
ReplyDeleteHi From Tom's Desk,
ReplyDeleteThanks for suggesting "easy return".
This is something that affect customer service and long term relationship with them. If an online store runs across globally, they must keep eye on how, where, to whom and specifically when their goods would have been shipped through.
In #2 what I am talking about is that when the users (customer) buy a product/service, what way of shopping they prefer specific product, online / brick and mortar...this is something like their experiences when they buy a specific product.
ReplyDelete