Custom Ecommerce Blog by Ydeveloper

Many times it's not enough to have outstanding web designs, simple and logical layout, proper categorization and attractive product images to convert a random visitor into a paying customer. The reasons for customers' hesitation can be many – from price to confusion about product functionality to product usability. Usually, it's easy to persuade customers to make a positive buying decisions when they are in face-to-face conversation with the salesman. But this is not possible in an eCommerce business. Are you facing the same situation? You can solve this problem by implementing Dale Carnegie's five principles. Read on to find out how you can implement them.
 

Listen

Unlike in a brick-and-mortar store, you directly can't talk to the visitors as soon as they enter your website. You have to be patient. You have to see their behavior – how they are looking for the items, which products they are checking out, which products they are adding to the shopping, and if they are completing the purchase. If they are abandoning the cart, you have to investigate why they are doing so.

Question

Once you know the pain points of the customers, you need to rethink the process. For abandoned carts, you can send reminders to the users or you can get in touch with them to ask the reason behind such an action. It will definitely give you insights into the customers' psychology.

Cushion

The next step is offer functionality and facilities to the users with the objective of improving conversion ratio. If the customers are abandoning the shopping cart due to lack of clarity of shipping charges, you can provide an automatic shipping calculator; if customers aren't finding help easily on the store, you can offer live  chat to them; and if customers are finding inadequate product information on the product listing page, improve them. To inspire customers' trust, you can also display various security seals and information about the safety procedures you follow.

Respond

Both you and your customers know what you want from each other. So it's time to convince visitors – by hook or crook –  that they will be making the right decision by buying the products from you. To convince the visitors, you can offer them special discounts, free shipping for certain orders, and reassurances about the quality of the product. If you have a huge queue of happy customers, you can also display their testimonials prominently. In short, this is the stage where you have to convince the visitors to buy from you. Period.

Evaluate

If whatever you are doing isn't working, i.e., buyers are still undecided whether to buy from you, you need to ask them point blank about the actual problem. You can use social networking platforms to ask your target audience about what's stopping them.  But make sure that the way you ask is funny yet relevant and up to the point.

Are you having problems implementing these principles to your store? Contact us. Ydeveloper, a leading provider of eCommerce services, has a strong team of marketers who have helped hundreds of companies optimize their marketing strategy. We can help you too no matter which industry you belong to.

Having an “About Us” page is quite important when you want to connect and build strong relationships with your target audience. It offers you a chance to make an ever-lasting impression on your target audience, and when this is done correctly, it helps you improve sales as well as the loyal base of customers. If you are curious to know how you can create interesting “About Us” page for outstanding sales, read on. 

                            

Be interesting but honest 

Your customers would love to know from whom they are buying. So tell them what you do and what drives you. Talk about what problems you faced and how you solved them.Encourage them to share their stories with you. This will make you more than just a business for your customers.

Use consistent voice

Deciding what to say and how to say are two different things. You can make your words worthless or invaluable by using the right tone of voice. As you want to convert the visitors into paying customers, make sure that the About Us page is clear, consistent and distinct. The voice you use in this section should match with the rest of the content, including emails, press releases, white papers and anything else.

Introduce the team

Customers would love to know you and your team. So put up photos of the members who run the business. Mention their background, qualification and experience. If they have any interesting hobby, put that up too. Customers will definitely find it interesting.

Put reviews

The best form of marketing is customers' reviews. As they are honest, they carry more weight. So put up selected reviews on the About Us page. Although from SEO perspective you should have a separate page for customer reviews, putting up few on the About Us page shouldn't hurt.

Use illustrations, photos and videos

Illustrations, photos and videos are way more engaging than simple text. Use them to prominently display a customer testimonial. However, please remember to integrate these elements smoothly or the page will end up looking nonsensical and haphazard.

Be unique

There's no set rule about how your About Us page should look like. Depending on the nature of your business, business model and target audience, you should design the About Us page. Although there are templates available for the same, never use them. Always customize them to set yourself apart from the crowd.

Add social media icon buttons

When you add social media icon buttons for Facebook, Twitter and LinkedIn on the About Us page, you are enabling your users to promote your business on the social networking platform of their choice. And when a customer does this, it has all the potential to go viral.

Display the page prominently

Always display the About Us page prominently. Your users shouldn't need to go through the entire website just to know from whom they are buying. You can keep the link for the page at the top of the page – right or left, in a left-hand navigation column or even at the bottom of the home page.

Refresh the content

The worst thing you can do to your business is to offer outdated information to the customers. So as your business evolves, make sure your About Us page reflects the same.