Ecommerce Storefronts Reviews - Yahoo Store, eBay Store and Amazon

There are plenty of online ecommerce stores are available on the Internet. As a customer, you certainly not look back to find out the platform that the store has been developed on, and even it does not matter for any consumer to know about the ecommerce platform used by a store owner. They only concern about its design, looks and content. If they find it friendly and engaging, then no one can stop them to place an order. Deciding what platform to use for building a store is the retailer’s job.

Here, we recommend three essential customized ecommerce storefronts; Yahoo Store, eBay Store and Amazon web store to the existing ecommerce store owners as a best option of converting in one these three storefronts. Each storefront has some unique features.

Yahoo Shopping Store:
Yahoo Store is a perfect, popular and an affordable storefront if you are small or medium sized business holder. No matter if you do not know any programming language or having any technical specifications require setting up an online store. Yahoo shopping Store is a powerful platform that helps integrating some advanced level functionality for making the process of your store more flexible for both, owner as well as shoppers end. It offers a feasible alternative to popularize your business to the next level. The internet world demonstrates countless opportunities to set up you in this digital world.
It is viable to have a well-formed structure and online tool to obtain your business goals. Yahoo store design is offering complete functionality and storefront solutions for all the difficulties implicated in perspective of the online business establishment. It allows the business owners to center on picking out conscious viewers and inveigles them to convert in sales. This portal comprises of more than 17,000 retailers and can offer you the higher performance. Hiring Yahoo Merchant Solutions will make you free from all the aspects of ecommerce, like hosting, domain name selection and even the marketing of the store by giving a free opportunity to add the products and services of your store into Yahoo Shopping. The Yahoo Store development tools offer you with the unavailing opportunities, starting from allowing up to unlimited numbers of web pages, 24/7support services, features, which cater for all your business requirements.

eBay Store Design:
Opening a customized store on eBay is apparently the quickest and simplest way to get your business on eBay off the bottom. With eBay, and specifically once you have a store up and running. You can relish the deliverance and versatility of running your own business, all time encircled to bring up your kids. Building an eBay store is like a flash and relaxed. Obviously, the initial thing you will desire is a personal computer with the Internet. Once you have that available, go to ebay.com and find out the features and functions offered by the eBay Store Design.

Amazon Webstore:
There are two aspects for online business, the design and marketing of the products, you are offering. Amazon a well known online shopping store owner offers an Amazon Webstore that provides a link between your shopping cart to customers who searching for the specific products. The ecommerce website designed in Amazon storefront facilitates a retailer in producing a successful ecommerce business by offering easy-to-use tools and integrated administrative support.

Why Content Optimization is Essential for Ecommerce Website?

The couple of days ago, I was searching for some of the best ecommerce websites. That was the beginning of my analysis. Developing an ecommerce website require research and analysis before making it online. I was eager to know the factors that are the most influencing to make any ecommerce website more popular.
We all know that the search engines are the main source of getting online buyers, and Content is the essential element for any ecommerce site to make it visible in search engine. It will be in various formats like text, images, video, audio, etc. Here, we are talking about content in the form of text.

You can hire a professional content writer to get content with all the web pages. It requires the SEO friendly Ecommerce content optimization process than after. It also depends on how you manage all the content, means what software you are using to organize and store whole ecommerce website content. WordPress and Drupal are the best example of such Content Management Software.

Content for Ecommerce or any other website should be unique and interesting would always be the primary goal. The search engines and the websites of companies are trusted by consumers for information pertaining to any product or service, which is one of the major reasons why companies should go ahead and enable eCommerce content development for their websites.

To make it more engaging, we can optimize the content by considering the following elements,
  • Optimizing content in title, meta description for page identification
  • Keyword rich content and keyword density
  • Highlighting a primary keyword in bold, italics, etc.
  • Put a keyword in navigation
  • Contain a keyword that linking out to a related category page
  • The common phrases, e.g. cart, checkout, shipping, contact us should be highlighted.
  • Highlighting promotional offers, free shipping, coupons, etc.
  • Engaging content in banners
  • If the toll free number available, then place it on top and highlight.
  • Terms highlighting the secure website
This is the specific to ‘Landing Page Optimization’. For ‘Inner Page Optimization’ or as we called ‘Product Page Optimization’ for an ecommerce website can include few other elements, which are as follows,
  • Keyword in Breadcrumbs (navigation path)
  • Product details – name, price, quantity
  • Social integration tools to refer a product to friend
  • Product review section for customer
  • Highlighting related product
The above-named all points can also be determined as behavioral patterns of the buyers when they respond to such as turn offs. You can rest guaranteed that experienced and eminent eCommerce content development experts can give you outcomes that you wish in your electronic commerce websites.

Checklist for Developing Ecommerce Shopping Cart Software

According to Wikipedia,
“A shopping cart (trolley, carriage, buggy) is a cart supplied by a shop, especially supermarkets, for use by customers inside the shop for transport of merchandise to the check-out counter during shopping. Customers can then also use the cart to transport their purchased goods to their cars.”

“Shopping cart software is software used in e-commerce to assist people making purchases online, analogous to the American English term 'shopping cart'. In British English, it is generally known as a shopping basket, almost exclusively shortened on websites to 'basket'.

The software allows online shopping customers to accumulate a list of items for purchase, described metaphorically as "placing items in the shopping cart". Upon checkout, the software typically calculates a total for the order, including shipping and handling (i.e. postage and packing) charges and the associated taxes, as applicable.”

There is a surfeit of ecommerce shopping cart alternatives from free; open source to ace that requires a huge amount to be paid. All these possibilities can be staggering for someone valuing what is optimum for their on-line ecommerce store. First, you have to settle your needs and distribute them in three different groups; features that must require, features that should be, and features that are advanced. To help get you commenced developing shopping cart system; here are some communal features and a checklist to consider.

CHECKLIST FOR DEVELOPING ECOMMERCE SHOPPING CART SOFTWARE:

Scalability:
Once you decided to build an online store, then you need to determine the number of products that the shopping cart can handle. You can just have estimation of the number of products that you are currently planning to handle and the products that you will have in next three to five years. Accordingly, you can hire a shopping cart developer to develop such software that has a capacity to handle the products you are expecting; otherwise, you may have to redesign it in, which may cost a lot.

Integration:
Shopping cart software provides a platform to manage all the inventory, stock and order related info at one place. Have you ever thought about the other software or application that requires integration with this shopping cart? If you do not know, then just think about. I know one, and it is Quick Books. It is the accounting software, which is highly recommended and most popular so that pick up such shopping that offers this kind of integration.

SEO - Search Engine Optimization:
Just imagine that your site is not showing in major search engines such as Google, Yahoo and Bing, etc., and you want its presence in search engines, then you need to make sure and optimized your site by implementing the Title, Meta description and keywords and other SEO factors immediately.

Analytics:
What if someone asked, how many people visit your shopping cart, how many of them just bounced, what pages they mostly visit, sources, they find your site and place where they left your site, etc., and the answer is Google Analytics code. You can put this code and track all the activities of your store and measure the traffic, conversion and for making it better.

Design Control:
Another influential characteristic of your online store will be how much customization control you have over the appearance & feel. Some are fully customizable enabling you modifies everything while others allow you to use pre-designed templates to modify most stuff but preserve their general layout. The checkout pages are some of the most prominent in able to reorganize basics of the page to view what is desirable for the most gross revenue.

Customer Data:
Establishing a consumer support, is a keystone of any best-selling business, whether it is an online store or a retail brick and mortar location. The best way to raise your sales is to keep in touch with previous customers via email or direct mail promotions. You will have to be too easily store and approach customer information to make this happen. Furthermore, you want to be able to all release for a particular customer, in case there are any support issues from returns to special offers.

Let's see Which Shopping Cart Works Best?


Ways of Doing Online or Ecommerce Business!

We are here to talk more about business on the internet or web. We all know one traditional system of doing business for years, in which a person or group of persons manages all the transactions and activities of business with the presence of a shop, store or shopping mall. Availability of information technology and its outsourcing services, it has become possible to sell products and services online via E commerce. Including ‘e’ to commerce enables the different types of business called, e-business, e-store, e-shop, e-commerce, e-trade, etc

Electronic Commerce, which is the form of digitally enabled business and carries commercial transactions over the internet, has gained its popularity because of the interest of people. Internet savvy people usually prefer to do shopping online. Retailers have no way to enter the online business. It is tough to know and learn all the aspects of designing and development of the ecommerce website for a retailer first time entering into ecommerce business. They must have an idea about few forms of e-business as follows,

Following are the various ways of doing online or E-commerce Business:

B2C – Business to Consumer:
As the name recommends, it is the model leading to businesses and consumers. This is the most coarse e-commerce division. In this model, online enterprises sell to distinctive consumers. When B2C began, it has possessed a small share in the marketplace for last 15 years and its extension was exponential. The basic idea over this kind of business is that the online retail merchants and dealers can exchange their products to the online shopper by using evident of data, which is ready for used via different internet marketing tools. E.g., an online pharmaceutics delivering free medical services and marketing medicines to patients is the retinue B2C model.

B2B –Business to Business:
It is the large form of Ecommerce business implying the enterprise of trillions of dollars. In this format, the shoppers and retailers are both business existences involved and do not require an individual customer. It is like the producer supplying goods to the retail merchant or wholesaler. E.g., Dell offers computers and other related products online. However, it does not produce all the computers, as they purchase those from others and sell them online.

C2C – Consumer to Consumer:
It promotes the online deals of products or services amid two people. Even though there is no perceptible mediator participating in this kind of business, both parties cannot bring out the negotiations without the platform, which is offered by the online marketplace such as Amazon.

P2P – Peer to Peer:
This is the model is something different from other models of ecommerce. It is basically a technology. In which, a person directly shares files and other computer resources without accessing a central web server. By installing the software, it can be easily used by the two parties in a common platform. Peer to peer is more of a market where the sellers come and go as they please. You never undergo what you will look for until you get there. The goods are not in the same place every time. All these conjecturing nomads could pack up and go out the town the next day, and you would be over there in the shopping centre again, annoying to the way down where they moved so you could proceed, too.

M-Commerce – Mobile Commerce:
Mobile Commerce relates to wireless electronic commerce used for escorting commerce or business via a handy device like cellular phone or Personal Digital Assistant (PDAs). It is also revealed that it is the latest generation wireless ecommerce that requires no wire and add-in devices. Mobile commerce is typically called as "M Commerce" in which person can do any sort of transaction, comprising, purchasing and selling of the merchandise, transferring the money by acquiring wireless internet service on the mobile handset itself.

The next era of commerce would most in all probabilities be mobile commerce or M Commerce. Assuming its broad potential, it will reach to all and big brands of the mobile handsets are manufacturing with WAP enabled smart phones and offering the highest wireless the internet and web means covering individual, official and business requirement to cover the way of mobile commerce that would be very productive for them forthcoming.

Features that the Consumers Expect in your Ecommerce Website

Ecommerce has earned favor in the past couple of years because of its accessibility and user-friendliness on the web. However, if you are considering for obtaining the best ecommerce solution, you have to be cautious about some element concerning the areas of ecommerce website design and development making your ecommerce website most user friendly.
How do Ecommerce Websites WorkToday, the small as well as large business enterprises have distinct models to select from when a retailer to talk in about to implement user-friendly e-commerce solutions. The ever-changing competition and the trends in the ecommerce business are the two main factors for sales war between B2B and B2C. The development of Ecommerce will always be thankful to increasing popularity of the Internet throughout the world. Consumer does not know what platform actually used by the e-store, they have visited to do shopping. Even, they do not have any idea of the platform, which is for user friendly ecommerce website development, they only concern about the level of user-friendliness to the website.

“The first impression is the last impression”, which is perfectly suit for any online store. When a consumer visit any store, the following items they can expect to have, which can help the store owner to increase the level of user friendliness,
  • Banner – highlighting most selling product, popular product, special offers, etc.
  • Special offers – in the form of discounts, coupons, etc.
  • Shopping cart should be more flexible
  • Facebook and Twitter – to interact with store owner
  • Navigation – help to easily find the product you are looking for
  • Highlighting all the necessary product features
  • Top Sellers on the landing page
  • Preview of Brand names
  • Trusted Certification for security – SSL, BBB accredited business
  • Loading speed of the landing and other pages
  • Subscriptions – email, newsletter, RSS feed of blog, etc.
  • Secured payment gateways
The Anatomy of a Perfect Landing Page:
There are many ecommerce development companies providing customized e commerce solutions as above to fit into the exact requirements of their clients. YDeveloper is one of them, as they believe in research before designing and developing any ecommerce website. They specially focused on the areas of the ecommerce web that most consumers are in search of whiles shopping. As a result, you as a store owner will enjoy the more conversion and sales.

How Social Shopping Sites Can Boost your Ecommerce Website Sales

Let’s see what is the social shopping site and how they can help an ecommerce website owner or any online business retailer to boost their sales. Social shopping provides a way for buyers and sellers to interact in a more obvious manner. Newer interpretations of social shopping sites depend on recommendations of friends to boost sales. The concept of today’s social shopping is not the new; it has become advanced now. The rise in the internet and smart phone users have performed the key role gathering the community of people who typically have been interested in making friends and fans for the social purpose.

Sometimes, it is hard to promote each product of the ecommerce websites that comprise the large number of products. In this case, the standard ecommerce seo and link building tactics are not worked. Social Media's tools like Facebook and Twitter are other ways to share the product instantly to the Facebook page and Twitter profile of your business. Did you get the benefit from these yet? I am sure your response will be NO because people mostly desire to be a fan of the popular brands like Coca Cola, McDonalds', etc. They like to discuss more about this product, but what if you own a store, have a collection of sunglasses, and expecting the large numbers of people to come and visit your ecommerce online store.

When visitors reach to any Social Shopping site, they are inspired to:
  • Find extreme deals from sellers you can trust;
  • Share what your friends are purchasing and selling;
  • Share deals you find with friends and reserve more.
Advantages of Social Shopping:

Advantages to Online Retail Merchants:

Social shopping provides benefits to retail merchants in that these websites not only reins the power of user reviews and suggestions of products, but also share facts about users with retail merchants. Recommendations from friends add authenticity to the value of a brand or product seeing that they come from a trustworthy source, which can effect in more sales.

Advantages to Online Shoppers:


The online shoppers have the greatest benefits to use social shopping sites. It offers a platform where they can build and share their wish list, find products they did not know subsisted, exchange shopping tips with others, make versed buying decisions, and even disclose their sense of style.

Now, let us start with the following Five Social Shopping Sites - A part of ecommerce marketing strategy.
1. Kaboodle
2. Wists
3. Stylehives
4. StyleFeeder
5. Addoway
6.Blippy
To the retailers: create profile, submit most selling product of your ecommerce site to one of site from an above list, and get the buyers!

To the shoppers: visit all above websites and find the products of your choice!

Scope for Automation on Ecommerce Websites

Thousands of ecommerce websites offering various products and services have been launched and disappeared from the Internet every day. Only few of them get attention of people. Why does this happen? What would be the reasons? The questions like these certainly come in your mind as a retailer. All these depend on the behavior of the customers towards your ecommerce website.

In traditional forms of business, buyers and sellers both have the face-to-face conversation about a product, its features; even there is a scope for bargaining the cost of product in some cases. In online business, all these follow up will be done through emails and other ecommerce tools available with a scope of automation.

Measuring usability or user’s behavior towards the top landing pages in your ecommerce store is the first step after launching your store. You can plan the areas of automation based on the usability testing report and consult an ecommerce website developer to create custom ecommerce design and add functionality for better opportunities of organizing of customer records, follow up with customers and customer engagement. These are the three main areas that dealt with consumers and should be automated to get more customer value towards your business, which will save hours of your valuable time.

See the user, merchant and the process in the below image to find the areas where automation required...

Ecommerce FeaturesCertain areas that need to be considered for automation are as follows…

Organizing…
  • List management
  • Customer follow-up and history
  • Contact Info
Processing…
  • Order processing
  • Order fulfillment
  • Order confirmation
Follow up...
  • Auto responder
  • Welcome messages
Engagement…
  • Thank you messages
  • Shipping Status
  • Order Status
You can keep track of all an above activities. You can import and export the list of customer records as well. Customers can get the confirmation of the orders they placed and shipped them successfully by getting the status from the auto responder. You can sort and part lists for e-mail marketing and add special customers to particular auto responder series.

Read Before Investing in Ecommerce Web Development – a SWOT Analysis

All about Ecommerce:

Ecommerce or electronic commerce is nothingness but doing business by selling and purchasing of various articles online throughout the computer and the Internet. Business households all over the world are spending on ecommerce website development for the extension for their businesses. This is an immense thought, and top most experts are engaging themselves on finding the best ecommerce shopping cart solutions. Nevertheless, in this blog our extent is only to talk about that e-commerce which can be completed by working from home and with a remarkably little investment.
SWOT Analysis of EcommerceEcommerce Strength:
  • It will be started by a very small investment
  • Your business will operate in 24 hours and 7 days in a week
  • Get the global presence and do your business just sitting at your home or office
  • Customer can get the benefit of low-priced products as it directly attained from a manufacturer
  • Compared to the traditional business system, the advertising of the product will be cost effective
  • You have secured and fast payment procedures and can do it from any part of the world
  • Low maintenance and staff cost
  • Customer gets directly informed by the discounts and other offering from the ecommerce site
Ecommerce Weaknesses:
  • Lack of direct interaction between retailer and consumer, the scope of convincing the consumers does not exist
  • Most of the people have a habit Split infinitive the product rather than buying from the internet
  • Sometimes shipping cost increases the product cost due to far away areas
  • It does not have enough no. of potential buyers who prefer the internet for shopping
  • No market presence
Ecommerce Opportunities:
  • Increasing internet users in a rapid way are the best for ecommerce development
  • Ecommerce has the bright future as the people feel more comfortable to buying products from online shopping stores
  • Many giant companies have already entered into the ecommerce; therefore, it will be great opportunities of gathering people and make them habitual and confident about buying a product through the internet
  • Competitor slow to adapt new technology
Ecommerce Threats:
  • Everyday something new in the technology of ecommerce introduced; if your competitor has implemented it, then it could be big threat to your ecommerce business
  • Increasing use of Smartphone like iPhone, Android and its applications may decrease the no. of desktop internet users and finally the most ecommerce users will be diverting to M-Commerce
  • Changing customer taste
  • Closing of geographical market
  • Changing in government policies
  • Tax increases
Hope, you get the answers of all your queries with regard to e-commerce and its strengths, weaknesses, opportunities and threats! You can discuss your thoughts on SWOT analysis of Ecommerce, if you supposed to have something that is missing out here!

Magento Ecommerce - A Rising Platform for Ecommerce Website Development

There are three different ways that are used in the ECOMMERCE WEBSITE DEVELOPMENT,
  • Customized Ecommerce – Asp.Net, PHP, Java, C++ etc
  • Open Source Ecommerce – Magento, X-Cart, RoR etc
  • Standalone Storefront – Yahoo Store, eBay Store, Amazon Web store etc
Their unique and interesting features can differentiate each of above ECOMMERCE PLATFORM. We are talking here about, best OPEN SOURCE ECOMMERCE SOLUTION. I am going to explain the concept of Open Source Ecommerce briefly. Open Source is a platform, which allows you to add and edit the large numbers of products as per your needs. You do not require specific knowledge to do it. However, it has some limitation but as compare to the customized ecommerce like asp.net; it makes easy for you to manage all elements – Shopping Cart, Check out, Shipping, Inventory etc. of an ecommerce website.

What is most widely used Open Source Development platform? The answer is MAGENTO! Why MAGENTO ECOMMERCE is better than ASP.Net ecommerce? This kind of question will absolutely pop up in your mind while choosing platform for an ecommerce website.
Magento EcommerceMagento is an OPEN SOURCE ECOMMERCE SOFTWARE Application that written in PHP. CUSTOMIZED MAGENTO package is completely available in free of cost and you do not need to pay for downloading it. It offers great flexibility and user friendliness once you independently integrate third party plug-ins. It has flourishingly overwhelmed all its limits in order to make the online retailers more powerful. It has also ability to balance some of its significant features such as the support for digital products and theme based structure.

You can also find MAGENTO WEBSITE in mobile using Android OS, as it makes easy for the buyers to shop on the go. Recently, Magento has made an announcement that they enhanced their mobile application to support Google's Android OS and Apple's latest iPad.

Therefore, the MAGENTO DEVELOPMENT plays a very important role from setting up the page, products to its management. The complete online market has a benefit with the kind of competence, which it has offered to us. It has great support from all the Magento Community all over the world to MAGENTO DEVELOPERS for finding solution to any kind of problem with Magento.

Revealing Important SEO Factors for Ecommerce Website

When the evolution of Ecommerce Websites was started, there were few players in the market. There was no competition at all. It has been increased since the ecommerce industry growing year by year. Growth of the Internet and the evolution of Search Engines have inspired many small and large business owners to come into the ecommerce business. Now, the competition level rises in a way that it has become a dream for the online ecommerce storeowner to get top position in major search engines like Google.

Lack of ecommerce search engine optimization knowledge, the online retailers may lose the opportunity of getting higher sales. Even, they pay out a lot on the ecommerce website designing and PPC campaigns. They fail to increase the visitors. Throughout the research of couples of days, I can be able to figure out some organic SEO factors, which is spotlighted in this post.

In terms of its importance, all the SEO factors grouped in three different categories, High, Medium and Low. If you have a small budget for ecommerce marketing, then optimizing your ecommerce website with following scattering ecommerce SEO tips will confidently help you to boost the search engine traffic.

White Hat SEO Factors for Ecommerce Website Optimization:

High Importance:
  • Keyword in URL
  • Keyword in Domain Name
  • Keyword in Title Tag
  • Keyword in Link to Site pages [Anchor Text]
  • Keyword H1, H2 and H3 tag
  • Outgoing Link Anchor Text
  • Freshness of Pages – Newer is better
  • Site Listed in other Directories [DMOZ, BOTW etc.]
  • Links from ‘Expert’ Site
  • Directory Submission
  • Article Submission
  • Anchor text of inbound link to you
  • Age of Site
Medium Importance:
  • Social Bookmarking
  • Press Release Submission
  • Keyword in Description – Meta Tag
  • Keyword Font Size and Style
  • Keyword Proximity
  • Keyword Prominence
  • Keyword in Alt Tag
Low Importance:
  • Keyword in Keyword Meta Tag
  • Keyword Density in Body Text
  • Individual Keyword Density
Click on the below image to see it large...


Contact our Ecommerce SEO Experts to get more advice and tips!